Your Public Relations and Communications Community

Objective to be effective: Social index reveals Fortune 100 brand impact


April 2, 2013

According to recent research, social media impact is based primarily on five elements, each representing a pathway to better customer engagement and more actionable social metrics.

These social media effectiveness tenets will help you gain a better understanding of where your audiences reside and can help your engagement strategies more clearly address people’s needs and preferences based on demographics including race, education and income.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Ryan Zuk, APR Ryan Zuk, APR, is a media and analyst relations professional, Phoenix PRSA Chapter member and Sage North America representative. Zuk can be reached @ryanzuk on Twitter. He also blogs at criticalmasspr.com.
Email: ryanzuk at gmail dot com

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.