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How to Deliver Compelling Messages


October 1, 2013

Spokespeople — and PR practitioners who provide behind-the-scenes counsel and support — know that media training and practice hone successful communications skills. The most effective ones are strategic and follow a simple five-step process to drive message development and interview preparation.

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Debbie Wetherhead Debbie Wetherhead is president of Atlanta-based Wetherhead Communications, a full-service PR agency. She has 25 years of experience, has conducted 500 trainings and has presented at three PRSA International Conferences.

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