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How PR Pros and Academics Can Build a Stronger Profession


April 23, 2013

Just as business leaders increasingly recognize the value of PR education and training for their frontline managers — as evidenced by PRSA’s pilot program last fall that introduced a PR curriculum into the MBA programs at five leading business schools — likewise, entry-level PR professionals require a more solid foundation in business fundamentals.

After all, how can PR professionals expect to make meaningful contributions to an organization’s strategy if they don’t really understand how the organization makes and loses money? Speaking the “language of business” is a prerequisite for being part of an executive team and being able to fill the role of adviser rather than simply technician. 

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