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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramCourse/WorkshopNavigating Today’s Reputation Risk Management Certificate Program
Aug. 22 – Sep. 26, 2024
This six-module certificate program will introduce attendees to the factors shaping today’s field of reputation risk management.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Sep. 10, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
2024 Southeast District Conference
Sep. 11 – 13, 2024
Knoxville, Tenn.
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WebinarUnlocking PR ROI: How the Hahn Earned Lift Model Correlates With Sales Impact
Sep. 12, 2024 2:00 p.m. – 3:00 p.m.
Join us for an insightful webinar where Hahn Labs will delve into the powerful connection between PR efforts and tangible sales lift using the groundbreaking Hahn Earned Lift Model.Categories: Measurement & ROI, Special Interests -
WebinarEarn The Seat: How to Become the Trusted Advisor Every Organization Needs
Sep. 12, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how public relations professionals can earn their seat at the table and become the trusted advisor every organization needs.Categories: Communication Strategy, Leadership & Management -
WebinarBuilding Your Communications Career: Development Tips for Emerging Talent
Sep. 12, 2024 5:30 p.m. – 6:30 p.m.
Whether you're looking to build your network, enhance your skill set or simply gain a better understanding of the industry, this webinar will cover how to overcome challenges and excel in the communications field.Categories: Special Interests -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Sep. 17, 2024 3:00 p.m. – 4:00 p.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarAssembling the Digital Equity Puzzle
Sep. 18, 2024 3:00 p.m. – 4:00 p.m.
Learn how to put together the pieces of the digital equity puzzle in this webinar co-hosted by the Public Affairs & Government Section and Technology Section.Categories: Communication Strategy, Special Interests -
Partner EventWebinarCombatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives
Sep. 19, 2024 6:00 p.m. – 7:00 p.m.
The growing surge in disinformation, particularly during election seasons, poses significant challenges to various communities throughout the U.S. Hispanic audiences, with their unique cultural and linguistic contexts, are particularly vulnerable to these threats. Keeping up with and correcting false news remains a priority. This session will explore the pivotal role of today’s Communicators in combating the surge of disinformation among Hispanic populations.Categories: Communication Strategy, Diversity & Inclusion, Emerging Trends, Ethics, Social Media -
WebinarState of the Industry Entertainment & Sports: Ethical Challenges in Public Relations: Fighting Back Misleading or False Information
Sep. 24, 2024 3:00 p.m. – 4:00 p.m.
Our annual State of the Industry Entertainment and Sports is set to return with an incredible dialogue featuring industry leaders and experts on trends and insights impacting our industry. With September highlighting Ethics month, we will dive into topics related to the ethical challenges presented in PR and how pros can fight back.Categories: Ethics, Special Interests -
ConferencePRSA 2024 IPA VirtuCon
Sep. 25, 2024 12:00 p.m. – 4:30 p.m.
This half-day conference features keynotes and sessions that focus on “the business of the business,” working ON the business, not just IN the business!Categories: Special Interests -
WebinarPreparing for the Campus Reaction to the Election
Sep. 26, 2024 12:00 p.m. – 1:00 p.m.
Ahead of an expected intense fall semester, what do colleges and universities need to know about congressional inquiries and how best can higher education communicators prepare their campuses for the national election.Categories: Special Interests -
WebinarCompare Notes With Our Experts: Social Media Strategies You Can Use for Rebranding Your Health Organization
Sep. 26, 2024 1:00 p.m. – 2:00 p.m.
Join this webinar for a must-have conversation with two social media experts from two of Michigan’s largest health systems.Categories: Social Media, Special Interests -
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing -
ConferencePRSA 2024 Health Academy Conference
Oct. 13 – 15, 2024
Anaheim, Calif.
This year, the Health Academy Conference is conveniently being co-located with ICON 2024. -
ConferencePRSA 2024 Educators Academy Summit
Oct. 14, 2024
Anaheim, Calif.
This fall, the 2024 Educators Academy Senior Summit and ICON 2024 will be co-located in Anaheim, Calif. -
ConferencePRSA ICON 2024
Oct. 15 – 17, 2024
Anaheim, CA
Join us in Anaheim, California, for the always insightful ICON 2024. Our headquarters hotel for PRSA will be the Anaheim Marriott. -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarBridging Gaps: Communicating for Inclusive Health Care: Voices From the Field: Experiences and Strategies
Oct. 29, 2024 12:00 p.m. – 1:00 p.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
Course/WorkshopAPR Virtual Boot Camp
Nov. 6 – 8, 2024
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Renewal