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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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    Displaying results 1 - 20 of 147
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  •  Certificate Program
     Course/Workshop
    Strategic Communications for Associations and Nonprofits Certificate Program

    Nov. 5 – Dec. 17, 2025

    For associations and nonprofits, effective communication is not a luxury — it’s a necessity for advancing mission, maintaining trust and demonstrating value to members, donors, policymakers and the public. Yet in many organizations, communications efforts are under-resourced, reactive or misaligned with strategic priorities.
    Categories: Communication Strategy
  •  Webinar
    Stakeholders First: PR Essentials for Banking & Finance M&A

    Nov. 18, 2025 12:00 p.m. – 1:00 p.m.

    Join this webinar to learn practical communications strategies, highlight recent trends, and discuss how to engage public, internal, and community audiences for greater success and trust.
    Categories: Communication Strategy, Special Interests
  •  Webinar
    Discover Your Life & Leadership Purpose

    Nov. 18, 2025 4:00 p.m. – 5:00 p.m.

    Join this webinar to learn why discovering and actively living your purpose can UNLEASH greater success, fulfillment, and joy in your personal life, workplace, and communities.
    Categories: Diversity & Inclusion
  •  Webinar
    Communicator's Guide to Accessibility: ADA Essentials Every Communicator Should Know to Get Compliant and Stay Inclusive

    Nov. 19, 2025 3:00 p.m. – 4:00 p.m.

    This webinar breaks down the essential components of the Americans with Disabilities Act (ADA) as they relate to communication.
    Categories: Diversity & Inclusion, Special Interests
  • PRSA Entertainment & Sports Fireside Chat — Ryan McCormick with Michael Levine

    Nov. 20, 2025 1:00 p.m.

    Join this webinar to discover the art of celebrity brand building, red-carpet strategy, navigating public crisis moments and the evolving media landscape in entertainment and sports.
  • Cut Through the Noise: Smarter Media Insights

    Dec. 3, 2025 2:00 p.m. – 2:30 p.m.

    Join this session to learn how Truescope’s integrated AI transforms complex data into clear, actionable insights that can save time and money while staying on top of breaking news and social conversations.
    Categories: Emerging Trends
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Dec. 2025

    Dec. 3, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA Storytellers: Reputation Resilience in the Age of Chaos: How PR, Creative, and Digital Teams Build Coherence Before the Crisis

    Dec. 3, 2025 4:00 p.m. – 5:00 p.m.

    Memes move faster than facts, misinformation is industrialized, and outrage has become an organizing force. In this climate, reputation is no longer something brands control, it’s something they cultivate, protect, and adapt in real time. This session explores how public relations, creative operations and digital asset management can come together to build reputation resilience, systems and habits that preserve trust when narratives spiral and chaos hits. Participants will learn how to pre
    Categories: Emerging Trends, Techniques & Tactics
  • Career Storytelling for Mission-Driven Professionals

    Dec. 4, 2025 1:00 p.m. – 2:00 p.m.

    Join this webinar to learn how to effectively highlight your value and accomplishments while keeping your organization’s mission at the forefront.
  •  Webinar
    5 Things You Didn’t Know About ChatGPT That Can Supercharge Your RPIE Model

    Dec. 4, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.
    Categories: Emerging Trends, Techniques & Tactics
  •  Course/Workshop
    Master Class in Strategic Communication

    Dec. 11 – 12, 2025

    New York, NY

    In this two-day, in-person Master Class, we’ll explore how communication professionals can apply strategic thinking to their work — how to think clearly, influence effectively and use language with impact.
    Categories: Communication Strategy
  •  Webinar
    Future Watch 2026: Changes and Trends You Should Have on Your Radar

    Jan. 14, 2026 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn about potential signals of change and gain practical steps that you, as a PR professional, should consider taking today to help your organization better navigate the future.
    Categories: Communication Strategy, Emerging Trends
  •  Course/Workshop
    Yes, You Canva!

    Jan. 22 – 29, 2026

    Join this three-part Canva workshop to learn powerful presentation secrets — all through a PR messaging lens.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Business for Communicators: Fundamentals of Corporate Finance for Value Creation

    Mar. 3, 2026 3:00 p.m. – 3:45 p.m.

    Join this webinar to learn the story told by each corporate financial statement and how to begin positioning your contributions as a communicator in terms that resonate with business leaders.
    Categories: Leadership & Management
  •  Conference
    PRSA 2026 Counselors Academy Spring Conference

    Apr. 13 – 15, 2026

    Carlsbad, CA

    Surfing the Wave - Leading Agencies with Purpose and Precision
  •  Webinar
    Tying Communications Outputs to Business Outcomes

    Apr. 14, 2026 3:00 p.m. – 4:00 p.m.

    Join this webinar to explore how PG&E built a PR analytics model that connects communications data directly to business KPIs like customer satisfaction and news recall.
    Categories: Measurement & ROI, Techniques & Tactics
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
    Displaying results 1 - 20 of 147
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