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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramCourse/WorkshopCreativity & Innovation Certificate Program: Harness Outside-the-Box Thinking to Drive Results
Nov. 5 – Dec. 10, 2024
This unique five-module certificate program is designed to equip participants with essential skills to foster creativity and innovation.Categories: Leadership & Management, Techniques & Tactics -
Course/WorkshopThe Write Way to Gain Media Placements
Nov. 12 – 19, 2024
An informative, interactive and fun workshop intended to help external and internal communications professionals improve their news writing and editing skills, and also increase their news placement success.Categories: Writing -
Partner EventCommunications Week
Nov. 12 – 15, 2024
PRSA is excited to support Communications Week 2024! It features free webinars, regional events, and the flagship conference in Austin, TX. -
Conference2024 Northeast District PRnXE Conference
Nov. 15, 2024
Syracuse, New York
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WebinarThe Role of PR in Promoting Financial Literacy and Consumer Education
Nov. 19, 2024 12:00 p.m. – 1:00 p.m.
Join our upcoming webinar to explore the vital role of financial education initiatives in today’s dynamic financial PR landscape.Categories: Special Interests -
WebinarHolistic Mentoring: Fostering Success Through Psychological Safety and Generative Dialogue
Nov. 19, 2024 5:00 p.m. – 6:00 p.m.
Discover how holistic mentoring practices, grounded in psychological safety and generative dialogue, can significantly impact student and graduate success in internships and careers.Categories: Leadership & Management, Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarTotal Solar Eclipse Generates NASA Excitement, Engagement, and Storytelling Opportunities
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how NASA used the unique opportunity of the the total solar eclipse of 2024 to engage their publics through storytelling, partner activities and more.Categories: Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 p.m. – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
Course/WorkshopFrom TV to TikTok: Next Gen Media Training
Dec. 12 – 13, 2024
New York, NY
This fast-paced workshop provides training and coaching for every type of media and social media encounter — whether you have a good story to tell or a crisis to manage.Categories: Media Relations, Social Media -
WebinarFuture Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Jan. 23, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.Categories: Emerging Trends -
WebinarFive Ways To Improve Your Writing Process
Jan. 30, 2025 3:00 p.m. – 4:00 p.m.
Could you be writing better, easier and faster? Learn to save five hours a week — and get better results from your writing — in this webinar.Categories: Writing -
Course/WorkshopGoing Strategic: The Essentials of Strategic Communications
Feb. 4 – 13, 2025
This three-part virtual workshop will serve as a foundation to understanding the key steps that need to be taken in strategic communications. It will explore how other PR professionals have made a difference using these strategies.Categories: Communication Strategy -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Feb. 11, 2025 3:00 p.m. – 4:00 p.m.
What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. AllowCategories: Leadership & Management, Techniques & Tactics -
WebinarReputation Resilience: A Self-Assessment To Prepare for the Unpredictable
Feb. 27, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.Categories: Crisis & Reputation -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Mar. 13, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
ConferencePRSA 2025 Counselors to Higher Ed. Sr. Summit
Mar. 24 – 25, 2025
Washington, DC
The CHE Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. -
ConferencePRSA 2025 Counselors Academy Spring Conference
Mar. 31 – Apr. 2, 2025
Charleston, SC
This annual conference brings together PR agency owners and executives to address the evolving changes in the public relations landscape.Categories: Special Interests -
ConferencePRSA 2025 Travel & Tourism Conference
Jun. 2 – 5, 2025
Key media and professional development experts meet to address the evolving changes in the media and public relations landscape.Categories: Special Interests