Counselors Academy OLD
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Call for Presentations
PRSA Counselors Academy 2025 Conference
March 31 - April 2, 2025
Charleston, South Carolina
Deadline for submissions: 11:59 p.m. EST on Wednesday, Oct. 23, 2024
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Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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5 Ways To Think Outside the Pyramid
Jun 11, 2026 3:00 PM – 4:00 p.m.
Master a structure that’s been proven in the lab to outperform the traditional news format. Grab readers’ attention, pull them through the piece and leave a lasting impression. -
Strategic High-Stakes Communication in the Age of AI
Jun 16, 2026 3:00 PM – 4:00 p.m.
Join us for a power-packed session introducing the Laser Blueprint Methodology — a breakthrough strategic communication tool that helps you structure complex information, command a narrative and deliver with confidence when the stakes are highest. -
Rethinking Crisis Communications in a Social-First World
Jun 17, 2026 3:00 PM – 4:00 p.m.
Join this webinar to learn how crisis communications have shifted toward a social-first reality and how organizations can identify, assess and respond to risks in real time.
