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Professional Development Catalog

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  •  Conference
    PRSA 2025 Travel & Tourism Conference

    Jun. 2 – 5, 2025

    Key media and professional development experts meet to address the evolving changes in the media and public relations landscape.
    Categories: Special Interests
  •  Webinar
    The ADA and Your Content: How To Be Compliant

    Jun. 4, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Conference
    PRSA 2025 Public Affairs and Government Summit

    Jun. 11 – 13, 2025

    The Public Affairs and Government 2025 Summit will feature three days of professional development, idea interaction, and networking among those whose talents are in high demand at the nexus of public policy, community safety and protection, crisis communications, and environmental concerns.
  •  Webinar
    PRSA IPA Business-Building Webinar Series: June 2025

    Jun. 25, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    Five Ways To Tell Better Stories

    Jul. 17, 2025 3:00 p.m. – 4:00 p.m.

    Could you do a better job of engaging readers through storytelling? In this webinar, master the art of the storyteller — that’s a job that AI can’t do!
    Categories: Writing
  •  Webinar
    PRSA IPA Business-Building Webinar Series: July 2025

    Jul. 23, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Aug. 2025

    Aug. 27, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Oct. 2025

    Oct. 22, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  • PRSA ICON 2025

    Oct. 28 – 30, 2025

    Washington, DC

    Join us in Washington DC, for the always insightful ICON 2025. Our headquarters hotel for PRSA will be the Washington Hilton.
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Nov. 2025

    Nov. 12, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Dec. 2025

    Dec. 3, 2025 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    On-Demand

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    On-Demand

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    On-Demand

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    On-Demand

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    On-Demand

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    On-Demand

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends

    On-Demand

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    APR Panel Presentation: Secrets to Success

    On-Demand

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    On-Demand

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal