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WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
On-Demand
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopMeasurement and Analytics Certificate Program
On-Demand
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.Categories: Communication Strategy, Measurement & ROI -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
On-Demand
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
Certificate ProgramCourse/WorkshopMedia Relations Certificate Program
On-Demand
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.Categories: Media Relations -
Certificate ProgramCourse/WorkshopModern Digital Communications Certificate Program
On-Demand
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
On-Demand
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
On-Demand
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopNavigating the Transition From Journalism to PR & Comms
On-Demand
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests -
WebinarNew Rules for Earned Media in 2023
On-Demand
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
On-Demand
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
Course/WorkshopOnline Study Course for the Certificate in Principles of Public Relations Examination
On-Demand
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Categories: Accreditation Preparation & Renewal, Communication Strategy -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
On-Demand
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
On-Demand
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
On-Demand
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests -
WebinarPR Writing Hacks
On-Demand
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
On-Demand
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarPrinciples of Effective Crisis Response
On-Demand
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
On-Demand
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.Categories: Emerging Trends, Ethics -
WebinarPRSA Storytellers: Co-creating Your Company’s Purpose and DNA
On-Demand
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.Categories: Communication Strategy, Emerging Trends -
WebinarPRSA Storytellers: Engaging With Comms Students
On-Demand
The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.Categories: Emerging Trends, Techniques & Tactics