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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarHow to Tell Authentic Stories That Shift the Narrative
On-Demand
Learn how strategic storytelling can shape our organizations, build connection and bring about change.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarIn the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting
On-Demand
When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.Categories: Communication Strategy, Crisis & Reputation, Social Media -
WebinarLiven Up Your PR Writing
On-Demand
Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.Categories: Communication Strategy, Techniques & Tactics, Writing -
WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
On-Demand
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
On-Demand
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
On-Demand
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopMeasurement and Analytics Certificate Program
On-Demand
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.Categories: Communication Strategy, Measurement & ROI -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
On-Demand
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
Certificate ProgramCourse/WorkshopMedia Relations Certificate Program
On-Demand
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.Categories: Media Relations -
Certificate ProgramCourse/WorkshopModern Digital Communications Certificate Program
On-Demand
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
On-Demand
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
On-Demand
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopNavigating the Transition From Journalism to PR & Comms
On-Demand
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests -
WebinarNew Rules for Earned Media in 2023
On-Demand
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
On-Demand
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
Course/WorkshopOnline Study Course for the Certificate in Principles of Public Relations Examination
On-Demand
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Categories: Accreditation Preparation & Renewal, Communication Strategy -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
On-Demand
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
On-Demand
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests -
WebinarPrinciples of Effective Crisis Response
On-Demand
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
On-Demand
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.Categories: Emerging Trends, Ethics