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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarPRSA Storytellers: Engaging With Comms Students
On-Demand
The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.Categories: Emerging Trends, Techniques & Tactics -
WebinarPRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
On-Demand
Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.Categories: Ethics -
WebinarPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
On-Demand
Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.Categories: Crisis & Reputation, Ethics -
WebinarPRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay
On-Demand
Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.Categories: Ethics -
WebinarPRSA Storytellers: How to Combat Disinformation: A Psychological Approach
On-Demand
Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.Categories: Emerging Trends -
WebinarPRSA Storytellers: Leadership Today: Issues of Ethics
On-Demand
As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.Categories: Ethics -
WebinarPRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022
On-Demand
Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.Categories: Emerging Trends, Leadership & Management -
WebinarPRSA Storytellers: Leading With Ethics — A View From the Top
On-Demand
Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.Categories: Ethics -
WebinarPRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals
On-Demand
What lessons can corporate communications professionals learn from the state of contemporary political communications?Categories: Emerging Trends -
WebinarPRSA Storytellers: Message Mapping for Effective Public Relations
On-Demand
Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.Categories: Communication Strategy -
WebinarPRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
On-Demand
Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.Categories: Emerging Trends -
WebinarPRSA Storytellers: PR to the Front, Please
On-Demand
This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.Categories: Leadership & Management -
WebinarPRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
On-Demand
Join this webinar to learn the research and writing techniques that make it deeply engaging to busy readers, and get a peek at the "Up, Down & Around" approach that creates org-wide transparency.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA Storytellers: Stay Humble and Keep Your Head Down
On-Demand
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.Categories: Ethics -
WebinarPRSA Storytellers: Trusted Advisers
On-Demand
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.Categories: Leadership & Management -
WebinarPRSA Storytellers: What the Pandemic Proves About Leadership
On-Demand
This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.Categories: Emerging Trends, Leadership & Management -
WebinarPR Writing Hacks
On-Demand
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPublic Relations Leadership: Excellence, Resilience, Strategy
On-Demand
Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.Categories: Leadership & Management -
WebinarSelling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
On-Demand
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarShining a Light on Dark Tactics: Disinformation, Climate Litigation, and the PRSA Code of Ethics
On-Demand
This webinar will illustrate past and present examples of public communications from energy companies and apply the PRSA Code of Ethics to specific campaigns and communications. We’ll describe shifts in public perception around climate change and introduce the audience to legal complaints against fossil fuel companies by state and local governments.Categories: Communication Strategy, Ethics