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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarPRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.Categories: Emerging Trends, Leadership & Management -
WebinarPRSA Storytellers: Leading With Ethics — A View From the Top
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.Categories: Ethics -
WebinarPRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What lessons can corporate communications professionals learn from the state of contemporary political communications?Categories: Emerging Trends -
WebinarPRSA Storytellers: Message Mapping for Effective Public Relations
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.Categories: Communication Strategy -
WebinarPRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.Categories: Emerging Trends -
WebinarPRSA Storytellers: PR to the Front, Please
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.Categories: Leadership & Management -
WebinarPRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the research and writing techniques that make it deeply engaging to busy readers, and get a peek at the "Up, Down & Around" approach that creates org-wide transparency.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA Storytellers: Stay Humble and Keep Your Head Down
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.Categories: Ethics -
WebinarPRSA Storytellers: Trusted Advisers
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.Categories: Leadership & Management -
WebinarPRSA Storytellers: What the Pandemic Proves About Leadership
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This big-picture webinar details why and how improvisation and inclusion must be at the center of every leader’s philosophy and behaviors in a post-pandemic world.Categories: Emerging Trends, Leadership & Management -
WebinarPublic Relations Leadership: Excellence, Resilience, Strategy
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover the importance of leadership, distinguish between leadership and management, and chart your path to becoming a successful leader in public relations.Categories: Leadership & Management -
WebinarReputation Resilience: A Self-Assessment To Prepare for the Unpredictable
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.Categories: Crisis & Reputation -
WebinarSelling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Ever wonder how branding magnates like McDonald’s, Coca Cola and Starbucks became so successful? Join this webinar to learn how you can adopt some of their marketing/PR tactics and apply them to your own professional and personal success.Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics -
WebinarShining a Light on Dark Tactics: Disinformation, Climate Litigation, and the PRSA Code of Ethics
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will illustrate past and present examples of public communications from energy companies and apply the PRSA Code of Ethics to specific campaigns and communications. We’ll describe shifts in public perception around climate change and introduce the audience to legal complaints against fossil fuel companies by state and local governments.Categories: Communication Strategy, Ethics -
WebinarStaying Energized and Engaged Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning webinar series and learn strategies and techniques for self-care and routines to help you be a more effective professional and leader — and help you stay energized and engaged for the next challenge, opportunity or crisis.Categories: Leadership & Management -
WebinarStorytelling - Your New PR Superpower: How PR Pros Can Maximize the Potential of Story
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover the remarkable science behind storytelling and what elements every good story needs.Categories: Communication Strategy -
Certificate ProgramCourse/WorkshopStorytelling Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics -
WebinarStorytelling Intensive Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopStrategic Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.Categories: Communication Strategy -
WebinarTaking a Stand for Ethics
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar we can hear Paula’s personal journey as she discusses the importance in taking a stand for ethics and how to make a commitment to personal and professional growth that leads to ethical achievement. #EthicsMatterCategories: Ethics, Leadership & Management
