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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarPRSA Storytellers: From Misinformation to Action: Defending Against Information Warfare
Aug. 27, 2024 1:00 p.m. – 2:00 p.m.
This PRSA Storytellers webinar will delve into the critical issues surrounding the dynamics of disinformation and the weaponization of information.Categories: Communication Strategy, Emerging Trends -
WebinarPRSA IPA Business-Building Webinar Series: Aug. 28, 2024
Aug. 28, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Sep. 10, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
WebinarUnlocking PR ROI: How the Hahn Earned Lift Model Correlates With Sales Impact
Sep. 12, 2024 2:00 p.m. – 3:00 p.m.
Join us for an insightful webinar where Hahn Labs will delve into the powerful connection between PR efforts and tangible sales lift using the groundbreaking Hahn Earned Lift Model.Categories: Measurement & ROI, Special Interests -
WebinarEarn The Seat: How to Become the Trusted Advisor Every Organization Needs
Sep. 12, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how public relations professionals can earn their seat at the table and become the trusted advisor every organization needs.Categories: Communication Strategy, Leadership & Management -
WebinarBuilding Your Communications Career: Development Tips for Emerging Talent
Sep. 12, 2024 5:30 p.m. – 6:30 p.m.
Whether you're looking to build your network, enhance your skill set or simply gain a better understanding of the industry, this webinar will cover how to overcome challenges and excel in the communications field.Categories: Special Interests -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Sep. 17, 2024 3:00 p.m. – 4:00 p.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarAssembling the Digital Equity Puzzle
Sep. 18, 2024 3:00 p.m. – 4:00 p.m.
Learn how to put together the pieces of the digital equity puzzle in this webinar co-hosted by the Public Affairs & Government Section and Technology Section.Categories: Communication Strategy, Special Interests -
Partner EventWebinarCombatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives
Sep. 19, 2024 6:00 p.m. – 7:00 p.m.
The growing surge in disinformation, particularly during election seasons, poses significant challenges to various communities throughout the U.S. Hispanic audiences, with their unique cultural and linguistic contexts, are particularly vulnerable to these threats. Keeping up with and correcting false news remains a priority. This session will explore the pivotal role of today’s Communicators in combating the surge of disinformation among Hispanic populations.Categories: Communication Strategy, Diversity & Inclusion, Emerging Trends, Ethics, Social Media -
WebinarCompare Notes With Our Experts: Social Media Strategies You Can Use for Rebranding Your Health Organization
Sep. 26, 2024 1:00 p.m. – 2:00 p.m.
Join this webinar for a must-have conversation with two social media experts from two of Michigan’s largest health systems.Categories: Social Media, Special Interests -
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarBridging Gaps: Communicating for Inclusive Health Care: Voices From the Field: Experiences and Strategies
Oct. 29, 2024 12:00 p.m. – 1:00 p.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
WebinarCurrent and Future Social Media Trends You Need to Know
Nov. 12, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.Categories: Social Media, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 p.m. – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAPR+M Process and Overview: Everything You Need to Know
On-Demand
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal