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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarAPR Panel Presentation: Secrets to Success
On-Demand
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
On-Demand
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management -
WebinarCrafting the Perfect Pitch in the New Media Landscape
On-Demand
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.Categories: Media Relations -
WebinarCritical Conversations: Saying What Needs To Be Said
On-Demand
Whether giving performance feedback, managing an unpredictable client or addressing others’ harmful comments, critical conversations can keep us up at night and cause anxiety. Join this webinar to get practical tools for handling critical conversations.Categories: Communication Strategy -
WebinarDemystifying the APR: Tips for Success
On-Demand
Join this webinar to learn how you can set yourself up for success with the Accreditation in Public Relations (APR) credential and showcase your professional competencies.Categories: Accreditation Preparation & Renewal -
WebinarDisrupting the Norm: The Future of Media Monitoring
On-Demand
Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.Categories: Crisis & Reputation, Emerging Trends -
WebinarDiversity & Inclusion: Uncovering Implicit Bias to Achieve PR Success
On-Demand
In this webinar, we will come together to talk about how our workplaces and PRSA can achieve diversity and inclusion goals by uncovering our own implicit biases, building diverse teams and recognizing the value and strengths in cultures we consider different.Categories: Communication Strategy, Diversity & Inclusion -
WebinarEarning an APR and Then Some: The Value of Ongoing Learning
On-Demand
Ever wonder if an APR is worth the effort? Join this webinar to learn the real-world implications, from defining the value for clients to the creating countless award-winning public relations campaigns.Categories: Accreditation Preparation & Renewal -
WebinarEvolving Your Organization Beyond AVEs
On-Demand
Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.Categories: Measurement & ROI -
WebinarFive Ways To Integrate Cultural Strategy Into PR Plans
On-Demand
Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarFrom Here to Sobriety: The Softer Side of Leadership
On-Demand
Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.Categories: Leadership & Management -
WebinarFuture Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year
On-Demand
Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.Categories: Emerging Trends -
WebinarGenerative AI for PR Counselors
On-Demand
Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.Categories: Communication Strategy, Emerging Trends, Special Interests -
WebinarGetting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications
On-Demand
In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management -
WebinarHow Can Practitioners Make Their Crisis Communication Evidence-based?
On-Demand
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.Categories: Crisis & Reputation -
WebinarHow To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence
On-Demand
Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.Categories: Leadership & Management, Special Interests