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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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WebinarPrinciples of Effective Crisis Response
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.Categories: Crisis & Reputation -
WebinarPRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.Categories: Emerging Trends, Ethics -
WebinarPRSA Storytellers: Co-creating Your Company’s Purpose and DNA
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.Categories: Communication Strategy, Emerging Trends -
WebinarPRSA Storytellers: Engaging With Comms Students
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.Categories: Emerging Trends, Techniques & Tactics -
WebinarPRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.Categories: Ethics -
WebinarPRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.Categories: Crisis & Reputation, Ethics -
WebinarPRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Learn valuable insights about the legal and ethical responsibilities of pay equity and how to advocate for fair pay for yourself and as an ally to others.Categories: Ethics -
WebinarPRSA Storytellers: From Misinformation to Action: Defending Against Information Warfare
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This PRSA Storytellers webinar will delve into the critical issues surrounding the dynamics of disinformation and the weaponization of information.Categories: Communication Strategy, Emerging Trends -
WebinarPRSA Storytellers: How to Combat Disinformation: A Psychological Approach
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Russia’s invasion of Ukraine has been accompanied by an unprecedented wave of mis- and disinformation. Join this webinar to learn the tactics and techniques that underlie disinformation and how simple interventions can reduce misinformation susceptibility.Categories: Emerging Trends -
WebinarPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA Storytellers: Leadership Today: Issues of Ethics
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.Categories: Ethics -
WebinarPRSA Storytellers: Leading Through "Unprecedented Times": A Discussion of the Skills Leaders Need in 2022
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this panel discussion to discover how leadership has changed over the last two years, and prepare yourself to lead effectively in 2022.Categories: Emerging Trends, Leadership & Management -
WebinarPRSA Storytellers: Leading With Ethics — A View From the Top
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Public relations professionals face daunting challenges as their publics focus more and more attention on not only the “words,” but also the deeper meaning of those words. Join for an in-depth look at the state of ethical communications today from the perspective of leading entrepreneur and philanthropist Craig Newmark.Categories: Ethics -
WebinarPRSA Storytellers: Lessons From Political Communications For Corporate Comms Professionals
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What lessons can corporate communications professionals learn from the state of contemporary political communications?Categories: Emerging Trends -
WebinarPRSA Storytellers: Message Mapping for Effective Public Relations
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to develop command messaging by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement.Categories: Communication Strategy -
WebinarPRSA Storytellers: Olympic and Paralympic Games: The Communications Opportunities and Challenges Surrounding the World’s Biggest Sporting Event
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join a discussion about the challenges of hosting a global event in the midst of a pandemic and how communicators are building adaptable strategies leading up to the delayed event this summer.Categories: Emerging Trends -
WebinarPRSA Storytellers: PR to the Front, Please
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.Categories: Leadership & Management -
WebinarPRSA Storytellers: Smart Brevity©: How to Spark and Spread Better Comms Practices at Your Org
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the research and writing techniques that make it deeply engaging to busy readers, and get a peek at the "Up, Down & Around" approach that creates org-wide transparency.Categories: Communication Strategy, Techniques & Tactics -
WebinarPRSA Storytellers: Stay Humble and Keep Your Head Down
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to hear how a relentless commitment to ethics and transparency continues to make a difference in the lives and health of communities.Categories: Ethics -
WebinarPRSA Storytellers: Trusted Advisers
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.Categories: Leadership & Management
