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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Certificate Program
     Course/Workshop
    Creativity & Innovation Certificate Program: Harness Outside-the-Box Thinking to Drive Results

    Nov. 6 – Dec. 11, 2024

    This unique five-module certificate program is designed to equip participants with essential skills to foster creativity and innovation.
    Categories: Leadership & Management, Techniques & Tactics
  •  Course/Workshop
    Supercharge Your News Writing Skills

    Nov. 12 – 19, 2024

    An informative, interactive and fun workshop intended to help external and internal communications professionals improve their news writing and editing skills, and also increase their news placement success.
    Categories: Writing
  •  Webinar
    Current and Future Social Media Trends You Need to Know

    Nov. 12, 2024 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.
    Categories: Social Media, Special Interests
  •  Course/Workshop
    PRSA Corporate Communications Impact ’24 Summit

    Nov. 13 – 14, 2024

    New York, NY

    Join this intimate two-day summit for networking and a deeper dive into key issues and topics important to mid- and senior-level practitioners of corporate communications.
    Categories: Special Interests
  •  Webinar
    PRSA IPA Business-Building Webinar Series: Nov. 2024

    Nov. 13, 2024 2:00 p.m. – 3:00 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Webinar
    Predictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next

    Nov. 21, 2024 3:00 p.m. – 4:00 p.m.

    Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 3, 2024 3:00 p.m. – 4:00 p.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Going Indie: Making the Leap from Employee to Independent Practitioner

    Dec. 11, 2024 2:00 p.m. – 3:00 p.m.

    This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.
    Categories: Special Interests
  •  Conference
    PRSA 2025 Counselors to Higher Ed. Sr. Summit

    Mar. 24 – 25, 2025

    Washington, DC

    The CHE Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S.
  •  Webinar
    Act Like a Communicator, Think Like a CEO

    On-Demand

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    On-Demand

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    On-Demand

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    On-Demand

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
    APR+M Process and Overview: Everything You Need to Know

    On-Demand

    Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    APR Panel Presentation: Secrets to Success

    On-Demand

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    On-Demand

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Webinar
    Are You as News Literate as You Can Be? Webinar Series

    On-Demand

    This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.
    Categories: Media Relations
  •  Webinar
    Boost Your News Writing Skills

    On-Demand

    Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.
    Categories: Media Relations, Writing
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    On-Demand

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Case in Point
    Case in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?

    On-Demand

    In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics