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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramCourse/WorkshopCreativity & Innovation Certificate Program: Harness Outside-the-Box Thinking to Drive Results
Nov. 6 – Dec. 11, 2024
This unique five-module certificate program is designed to equip participants with essential skills to foster creativity and innovation.Categories: Leadership & Management, Techniques & Tactics -
Course/WorkshopSupercharge Your News Writing Skills
Nov. 12 – 19, 2024
An informative, interactive and fun workshop intended to help external and internal communications professionals improve their news writing and editing skills, and also increase their news placement success.Categories: Writing -
WebinarCurrent and Future Social Media Trends You Need to Know
Nov. 12, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about best practices across social media – including preferred content types, its influence over SEO and the rise of “private” social media.Categories: Social Media, Special Interests -
Course/WorkshopPRSA Corporate Communications Impact ’24 Summit
Nov. 13 – 14, 2024
New York, NY
Join this intimate two-day summit for networking and a deeper dive into key issues and topics important to mid- and senior-level practitioners of corporate communications.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 p.m. – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
ConferencePRSA 2025 Counselors to Higher Ed. Sr. Summit
Mar. 24 – 25, 2025
Washington, DC
The CHE Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
On-Demand
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
On-Demand
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
On-Demand
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
WebinarAPR+M Process and Overview: Everything You Need to Know
On-Demand
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAPR Panel Presentation: Secrets to Success
On-Demand
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
Course/WorkshopAPR Practice Examination
On-Demand
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
Case in PointCase in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?
On-Demand
In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics