Search Professional Development

Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.

Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.

Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.

Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.

In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.

Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.

The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model i

Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.

Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.

Learn how strategic storytelling can shape our organizations, build connection and bring about change.

When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.

Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.

In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.

The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.

Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.

This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.

The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.

Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.