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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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WebinarMake Video Work for You: Driving Media Outreach and Social Media Engagement
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.Categories: Media Relations, Social Media -
WebinarMaximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.Categories: Leadership & Management -
WebinarMayo Clinic’s Approach to Social Unrest and Issues Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.Categories: Communication Strategy, Techniques & Tactics -
Certificate ProgramCourse/WorkshopMeasurement and Analytics Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.Categories: Communication Strategy, Measurement & ROI -
WebinarMeasuring Reputation: How To Help Build Your Company's Brand
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.Categories: Branding, Measurement & ROI -
Certificate ProgramCourse/WorkshopMedia Relations Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.Categories: Media Relations -
Certificate ProgramCourse/WorkshopModern Digital Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics -
WebinarMoving Beyond Demographics to Better Understand Your Audience
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.Categories: Communication Strategy -
WebinarNavigating the New Normal of Communications in the ’20s … and Beyond
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopNavigating the Transition From Journalism to PR & Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests -
Certificate ProgramCourse/WorkshopNavigating Today's Reputation Risk Management
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.Categories: Crisis & Reputation -
WebinarNew Rules for Earned Media in 2023
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.Categories: Media Relations -
WebinarOnline Reputation: Fixing Google Results, Wikipedia and More
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.Categories: Crisis & Reputation, Techniques & Tactics -
Course/WorkshopOnline Study Course for the Certificate in Principles of Public Relations Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.Categories: Accreditation Preparation & Renewal, Communication Strategy -
WebinarOvercoming Common but Difficult Ethical Challenges in PR and Comms
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.Categories: Ethics -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.Categories: Leadership & Management, Techniques & Tactics -
WebinarPower in the Palm of Your Hand: Creating Pro Videos With Your Smartphone
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.Categories: Social Media, Techniques & Tactics -
WebinarPower of Influence: ICON Honorary Co-Chairs Panel Discussion
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.Categories: Special Interests -
WebinarPR Writing Hacks
Dec. 30 – 31, 2099
Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.Categories: Social Media, Techniques & Tactics, Writing -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics
