Search Results
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New Rules for Earned Media in 2023
On-Demand
Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than … -
Media Relations Certificate Program
December 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement … -
How the PESO Model Changes the Conversation for Communicators
On-Demand
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together … -
Digital Communication Certificate Program
On-Demand
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing … -
Crafting the Perfect Pitch in the New Media Landscape
On-Demand
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all … -
Crafting the Perfect Pitch
On-Demand
Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll … -
Case in Point: Redefining How Communicators Work With Journalists in the New Media Landscape
On-Demand
Join a New York Times reporter, top communications executive and leading national PR agency for the release … -
Boost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention … -
Are You as News Literate as You Can Be? Webinar Series
December 30, 2099 5:01 a.m. – 6:01 a.m.
This series will provide you with key concepts that will enable you to be effective in assisting your … -
Working with Journalists in the New Communications World
On-Demand
What journalists want in today’s world has changed. Learn how communicators can bridge the gap between … -
What Health Care Journalists Want
On-Demand
For three years, journalists and communicators found common ground during the pandemic. Now that we are … -
Navigating the Transition From Journalism to PR & Comms
December 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will provide journalists and others with an overview of how their skills are … -
Navigating the New Normal of Communications in the ’20s … and Beyond
On-Demand
What are smart communicators doing to help their brands succeed as the world and our industry evolves … -
Make Video Work for You: Driving Media Outreach and Social Media Engagement
On-Demand
The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team … -
From TV to TikTok: Next Gen Media Training
December 12 – 13, 2024
This fast-paced workshop provides training and coaching for every type of media and social media encounter … -
Boost Your News Writing Skills
April 17, 2024 4:00 p.m. – 5:00 p.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention … -
Navigating the Transition From Journalism to PR & Comms
March 12 – April 9, 2024
This certificate program will provide journalists and others with an overview of how their skills are … -
Crafting the Perfect Pitch in the New Media Landscape
December 5, 2023 3:00 p.m. – 4:00 p.m.
Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all … -
What Health Care Journalists Want
November 14, 2023 3:00 p.m. – 4:00 p.m.
For three years, journalists and communicators found common ground during the pandemic. Now that we are … -
Building Relationships With Journalists in a Digital World
September 7, 2023 2:00 p.m. – 3:00 p.m.
Join this webinar to learn valuable insights and practical strategies to effectively navigate the digital …