Bill Zimmerman, APR, M.Ed.

Bill Zimmerman, APR, M.Ed., is an assistant teaching professor in the Donald P. Bellisario College of Communications at Penn State University. He’s the author of the textbook “Understanding the Creator Economy: Making Digital Media Work for You,” which will be published by Kendall Hunt in fall 2024. 

Articles by Bill Zimmerman, APR, M.Ed.

• The Time Is Right to Seize the Power of Content Creators