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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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Certificate ProgramCourse/WorkshopBetter Writing for Business: Basics and Brush-Ups
Apr. 1 – May. 6, 2025
Join this certificate program to explore what makes writing “good” and various ways to make your own writing better. From planning to polishing, we’ll look at best practices and ways to improve as a lifelong learner eager to continue to grow and build on success, and to apply new insights to professional challenges.Categories: Writing -
WebinarPRSA IPA Business-Building Webinar Series: April 2025
Apr. 23, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarHow To Work With Health Care Journalists During Disruption To Keep Your Brand Relevant
Apr. 23, 2025 3:00 p.m. – 4:00 p.m.
How can you keep your brand part of the conversation during this tumultuous time? Join this webinar to learn insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.Categories: Media Relations -
ConferencePRSA 2025 Employee Communications Connect25 Conference
Apr. 28 – 30, 2025
Saint Louis, MO
Presented by the PRSA Employee Communications Section, the annual conference brings together PR professionals to address the evolving changes in the public relations landscape.Categories: Special Interests -
Course/WorkshopPR Fundamentals: Behavior-Based Theories & Practices
Apr. 29 – May. 6, 2025
This workshop will broaden your strategic thinking and sharpen your skills so you will be ready for the many challenges PR practitioners face daily.Categories: Communication Strategy, Crisis & Reputation -
WebinarAsk the APR Expert
Apr. 30, 2025 1:00 p.m. – 2:00 p.m.
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!Categories: Accreditation Preparation & Renewal -
WebinarFrom Talk to Action: Attracting More Black Men to the Field of PR and Communications
Apr. 30, 2025 5:00 p.m. – 6:00 p.m.
Join this webinar to hear strategies on how to attract more Black men into the PR and communications profession, the importance of mentorship, what allies can do and how Black men can be successful within the profession.Categories: Diversity & Inclusion -
WebinarStorytelling Intensive, Part 1: Story Storm: Build a Bank of Go-to Stories for Every Occasion
May. 7, 2025 3:00 p.m. – 4:00 p.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.Categories: Communication Strategy, Techniques & Tactics -
Course/WorkshopLeading Voices: AANHPI Leaders Shaping the Future of Communications
May. 7, 2025 5:00 p.m. – 6:00 p.m.
New York, NY
In celebration of AANHPI Heritage Month, PRSA is hosting an engaging event to delve into the diverse and impactful career paths of three accomplished Asian American, Native Hawaiian, and Pacific Islander (AANHPI) leaders in the communications industry.Categories: Diversity & Inclusion -
Certificate ProgramCourse/WorkshopBold, Joyful & Just: DEI Leadership Certificate Program
May. 14 – Jun. 11, 2025
In five live, discussion-based modules, participants will explore social identity, bias mitigation and action tools for creating work cultures that are vibrant, relational and successful.Categories: Communication Strategy, Diversity & Inclusion, Special Interests, Techniques & Tactics -
WebinarLeveraging Your Networks to Advance in Academia
May. 21, 2025 3:00 p.m. – 4:00 p.m.
This webinar will give concrete consulting on what it takes to stand out, network, and move beyond, sometimes, those academic politics that can hold you back.Categories: Special Interests -
WebinarStorytelling Intensive, Part 2: Story Slam: 60 Minutes to Sharper Storytelling
May. 21, 2025 3:00 p.m. – 4:00 p.m.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.Categories: Communication Strategy, Techniques & Tactics -
WebinarHow to Use AI to Track What Matters with the PESO Model© for Communication Measurement
May. 28, 2025 2:00 p.m. – 3:00 p.m.
Join this webinar to learn exactly how to leverage AI to transform your measurement approach from tracking vanity metrics to demonstrating real business results.Categories: Emerging Trends, Special Interests -
Course/WorkshopCyber Crisis Communications: Navigating the Digital Minefield
May. 29 – Jun. 5, 2025
This three-part virtual workshop will provide PR and communications professionals with the knowledge, hands-on experience and confidence needed to navigate cyber crises.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
ConferencePRSA 2025 Travel & Tourism Conference
Jun. 2 – 5, 2025
Tampa, FL
Key media and professional development experts meet to address the evolving changes in the media and public relations landscape.Categories: Special Interests -
WebinarWhen Disaster Strikes: Crisis Communication Planning and Execution in Uncertain Times
Jun. 4, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to anticipate potential crises, develop a proactive strategy, craft clear messaging, engage key stakeholders and respond with transparency and confidence.Categories: Crisis & Reputation, Special Interests -
ConferencePRSA 2025 Public Affairs and Government Summit
Jun. 11 – 13, 2025
Tempe, AZ
The Public Affairs and Government 2025 Summit will feature three days of professional development, idea interaction, and networking among those whose talents are in high demand at the nexus of public policy, community safety and protection, crisis communications, and environmental concerns. -
WebinarThe Entrepreneurial AI Edge: A Shift Framework for PR Success
Jun. 12, 2025 3:00 p.m. – 4:00 p.m.
This webinar gives you a clear, actionable framework to incorporate AI into your workflows — without overhauling everything or compromising what makes your work unique. Walk away with practical insights and a road map to transform your PR practice.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarThe ADA and Your Content: How To Be Compliant
Jun. 17, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about digital accessibility — what it is, why it matters and how it goes beyond just compliance to foster inclusivity in your messaging.Categories: Diversity & Inclusion, Techniques & Tactics -
WebinarMastering Client Management in the Entertainment and Sports Industries
Jun. 18, 2025 3:00 p.m. – 4:00 p.m.
Join our panelists in this webinar as they share their expertise on building strong client relationships, securing brand partnerships and executing winning PR strategies.Categories: Special Interests