ICON 2025
Washington, D.C.
Oct. 28-30, 2025

ICON is heading to the nation’s capital!
Save the dates & secure the lowest rate today!

This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be!

Conference Rates

Register now for the best available price.

*Includes a free PRSA membership for one full year (regularly $267).
Your membership will be activated shortly after the Conference.

Register Now!

Submit Your Proposal

Conference Learning Tracks

Proposals should fit in one of the following conference learning tracks:

1. Data & Measurement
   Analytics and large-volume data to optimize the performance of your campaigns and demonstrate the fully integrated decision-making of your communication strategies for ongoing efficiency.
2. Digital Communications
   Technical skills across the digital communication landscape, concentrated on interests within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.
3. Emerging Trends & Technology
   Focuses on the latest innovations, tools and disruptors that are reshaping and revolutionizing how organizations engage with their audiences, measure the effectiveness of campaigns, develop and distribute content, manage reputation, handle crisis communications and continue to impact society.
4. Environmental, Social, and Governance (ESG)
   Best practices and training that highlight an organizational approach to initiatives that can positively impact society and deliver environmental and social benefits.
5. Leadership & Management
   Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.
6. Marketing Communications
   Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.
7. Reputation & Crisis Management
   Communication strategies, case studies and resources with advanced perspectives in reputation management, as well as crisis communication, via defined approaches for developing programs to leverage the success of your organization.
8. Special Interests
   Methods to address the needs of specific audiences and topics such as ethics, DE&I, global business and education, plus guidance on Accreditation.
9. Tools & Techniques
   Skill-building training for messaging, writing, relationship building, pitching, word of mouth, speechwriting, and storytelling tools and techniques.
10. Wellness
    Wellness encompasses various aspects of life and is essential for everyone to thrive in their professional career. Presentations in this track will focus on mental, emotional and physical health, with particular attention given to strategies and techniques to help communicators perform at their best.

Judging Information

All proposals will be shared randomly with a panel of judges that are PRSA members drawn from past PRSA chairs, PRSA leadership, College of Fellows, Silver Anvil judges and other senior-level communication professionals.

Speaker Registration

If selected as an ICON 2025 speaker, you will be encouraged to register for the Full Conference Pass at the Saver Rate. However, speakers are not required to register for ICON 2025. Non-registered speakers will be issued a special badge at registration so they can gain access to the room(s) they are speaking in on the day(s) they are speaking.

Accepted speakers are responsible for all out-of-pocket expenses such as hotel stay and airfare. PRSA is unable to provide speaker stipends or honorariums.

Washington Hilton
1919 Connecticut Ave. N.W.
Washington, D.C. 20009

Stay in the heart of Dupont Circle and Adams Morgan

Discover a contemporary urban retreat located in the heart of D.C.'s most desirable neighborhoods. Steeped in history, our hotel has hosted presidents, notable figures, and prestigious events since 1965. Enjoy a seasonal outdoor heated pool with spectacular views of the Washington Monument. Discover local flavors in four exceptional on-site dining venues. We offer over 118,000 square feet of meeting and event space.

PRSA has reserved a limited number of rooms in the following hotels at special conference rates.

Washington Hilton

Main Conference Hotel

Generator Washington D.C

Located across the street from Hilton

Special Conference Rate
King: $159 | Private 4 Bed Room: $179

Book now!