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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
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WebinarDriving Video Engagement for Nonprofits and Associations
Sep. 3, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn the essential steps of developing and implementing a video content strategy that aligns with organizational goals and maximizes return on effort.Categories: Techniques & Tactics -
WebinarFive Ways To Simplify Messages
Sep. 9, 2025 3:00 p.m. – 4:00 p.m.
Would your piece be twice as good if it were half as long? Research says, yes. Learn how to make every piece you write easier to read and understand in this webinar.Categories: Writing -
WebinarNavigating Ethical PR in a Post-Truth World
Sep. 10, 2025 4:00 p.m. – 5:00 p.m.
Equip yourself with the knowledge and tools needed to protect your clients, your organization and your own professional integrity in an increasingly complex and morally ambiguous world.Categories: Emerging Trends, Ethics -
WebinarTeaching PR and Ethics in the Age of AI
Sep. 11, 2025 3:00 p.m. – 4:00 p.m.
As artificial intelligence rapidly reshapes communication practice, public relations educators face new challenges—and opportunities—in preparing the next generation of professionals. This panel brings together experienced PR faculty to discuss how they are navigating AI in the classroom with an emphasis on ethics, transparency, and professional responsibility.Categories: Emerging Trends, Ethics, Special Interests -
WebinarNavigating the Current Cycle: Timely Public Relations Strategies in Banking and Finance
Sep. 16, 2025 12:00 p.m. – 1:00 p.m.
Join this webinar to delve into discussions on leveraging AI, navigating the current news cycle, and the importance of staying informed on political and legislative developments.Categories: Emerging Trends, Special Interests -
WebinarPRSA Storytellers: Human + Machine: The New PR Strike Force
Sep. 17, 2025 3:00 p.m. – 4:00 p.m.
This webinar will explore how misinformation becomes a reputational and operational threat — and what it takes to detect risk in time to respond. We’ll examine how AI can help surface risk patterns at scale, and why human judgment remains essential to distinguish emerging threats from noise, confirming whether content reflects real issues or misinformation.Categories: Crisis & Reputation, Techniques & Tactics -
WebinarWhat Every Crisis Communicator Needs to Know About the Federal, State and Local Integrated System for Warnings and Alerts
Sep. 17, 2025 3:00 p.m. – 4:00 p.m.
The Public Affairs and Government Section Quarterly Lunch and Learn is pleased to present a special guest for our discussion on emergency and disaster alerts and warnings.Categories: Crisis & Reputation, Special Interests -
WebinarPrivacy-Led Communications in 2025 and Beyond: Best Practices in the AI Era
Sep. 23, 2025 1:00 p.m. – 2:00 p.m.
Join this Technology Section discussion about the key aspects of privacy trends as well as strategies every communicator needs to build trust, protect reputation and remain compliant.Categories: Emerging Trends, Special Interests -
WebinarUnlocking Better Measurement Using Your Team's Current Tools, Skills and Resources
Sep. 25, 2025 12:00 p.m. – 1:00 p.m.
n this session, we'll discuss the Data-Driven Communications Maturity Model that helps comms pros identify ways to unlock value from their current tools, skills and resources, then chart a path to great impact without necessarily having to buy more tech.Categories: Measurement & ROI, Special Interests -
WebinarCommunicating Big Changes to Health Care Coverage
Sep. 25, 2025 3:00 p.m. – 4:00 p.m.
Millions of Americans will see major changes to health insurance coverage beginning in 2026. Hear from communications leaders coping with these changes.Categories: Emerging Trends, Special Interests -
WebinarPRSA Storytellers: Command Messages
Sep. 29, 2025 3:00 p.m. – 4:00 p.m.
All participants will learn to develop Gumbo Command Messages that provide your publics with Hope-Stability-Compassion-Trust by using The 27-9-3 Gumbo Message mapping technique.Categories: Crisis & Reputation -
WebinarFrom Talk to Action: Hispanic Latino PR and Comms Virtual Summit
Oct. 8, 2025 5:00 p.m. – 6:00 p.m.
Join this webinar to hear strategies on how to attract more Hispanic-Latino communications professionals, the importance of mentorship, what allies can do and how Hispanic-Latino professionals can be successful.Categories: Diversity & Inclusion -
WebinarRed Carpet & Crisis Communications: Playbooks from the Front Lines
Oct. 15, 2025 3:00 p.m. – 4:00 p.m.
Join the PRSA Entertainment & Sports Section for a high-impact session that pulls back the velvet rope on how top PR pros plan, run, and protect marquee events—from celebrity arrivals and mixed zones to last-minute pivots and reputation risk.Categories: Crisis & Reputation, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2025
Oct. 22, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2025
Nov. 12, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarFuture Shifts (Tech Edition): Megatrends and Seismic Changes that Tech PR Pros Should Have on Their Radar
Nov. 13, 2025 3:00 p.m. – 4:00 p.m.
Beef cattle cloning. Microchip brain implants. Game-changing digital payment systems. Quantum computing. Fusion energy. Renewable energy. Drone warfare. Cyberattacks. And of course, AI everything, including the mainstreaming of AI-based robots (androids). These are just some of the technology-related subjects that professional futurists are concerned about as they think about the future of our world. In this thought-provoking webinar, professional communicator and futurist Stephen Dupont MSc, ACategories: Emerging Trends, Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Dec. 2025
Dec. 3, 2025 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics
