PRSA Storytellers: Co-creating Your Company’s Purpose and DNA: A Differentiator for People, Culture, Brand and Performance

Organizations with a clcoear purpose and mission use it to drive significant impact. So much so that over the last decade, purpose-driven brands have seen their valuation increase by 175%, according to Harvard Business Review. But interestingly, these concepts are often no more than words on page — without the organization’s fingerprints on these ideas. As a result, the rollout is flat and the concepts aren’t embraced.

In this case study webinar, you’ll learn the exact methodology several large multi-national organizations use, through their partnership with The Grossman Group, to develop their DNA in a way that generates enterprise-wide buy-in that gets results. After all, it’s not until an organization embraces its purpose that it can commit to pursuing it.

Attendees will learn:

• Why it’s so critical for communications to partner with executive leadership on DNA development.
• The significant benefits of involving senior leaders — and all employees — on the journey.
• The necessary steps to introduce and launch the methodology.
• Key success drivers, how to overcome stumbling blocks and the secrets to success.