Working Toward a More Diverse Profession
While the practice of public relations in the United States has undergone dramatic changes, a lack of diversity in the communications profession persists. Many studies indicate that the industry still struggles to attract young Black, Asian and Hispanic professionals to pursue public relations as their career of choice.
The Diversity, Equity & Inclusion Committee is devoted to building consciousness by increasing visibility of DEI standards, resources and best practices for racial, ethnic, religious, sexual orientation and gender differences, as well as diverse skill sets, mindsets and cultures at all levels of the organization.
The DEI Committee commends PR firms and organizations that have established more diverse workplace environments, and those that have established management programs to help minority groups and LGBTQ+ practitioners move up the corporate ladder
Also, the DEI Committee works closely with the PRSA Foundation, which helps drive diversity within public relations by funding numerous research initiatives for underserved populations, PR firms and employees.
Highlights from 2024 PRSA ICON DEI Awards Celebration
On behalf of PRSA and the Diversity, Equity and Inclusion Committee, we extend our deepest gratitude to Cone Health and to T-Mobile, for sponsoring the 2024 PRSA ICON DEI Awards.
2024 Diversity Awards
The PRSA DEI Committee will award up to three PRSA Chapters with a Chapter Diversity Award. The awards are given to Chapters that embody and demonstrate key values in diversity, equity and inclusion, and that contribute to advancing diversity as shown by submissions of their best practices and/or case studies. These awards recognize their local efforts, as well as provide further support for continued achievements at the Chapter level. This year's awards were sponsored by Cone Health and T-Mobile.
2025 DEI Chapter Award application coming soon.
2024 Winners
Video from PRSA Minnesota Chapter
D. Parke Gibson Award
The D. Parke Gibson Award is PRSA’s highest individual award presented to a public relations professional that has contributed to the increased awareness of public relations within multicultural communities and participated in the promotion of issues
that meet the special informational and educational needs of these diverse communities.
Learn More!
PRSA Diversity, Equity & Inclusion (DEI) Month
Co-Chairs
Rene Petties-Jones
President
The National Federation for Just Communities of WNY, Inc.
Buffalo, NY
Raquel Rivera Torres, APR, Fellow PRSA
Corporate Communications Senior Director
Grupo Ferré Rangel
San Juan, Puerto Rico
Staff Liaison
Jeneen Garcia
Executive Director of PRSSA
Public Relations Society of America
New York, N.Y.
Diversity Tool Kit
Its creation rests on two objectives:
- To educate members by providing them with the resources they need to help them manage the diversity and inclusion initiatives of their own Chapters, Districts and Sections
- To influence the composition of their professional development and membership so that the diversity of its membership reflects and embraces the diversity of the profession
Foundation programs focus on three pillars: Industry best practices, mentorship imperative and career catalyst.
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PRSSA
Diversity, Equity, Inclusion and Belonging