Future Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
January 23, 2025 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
Fallout from the U.S. presidential elections. More shocking Supreme Court rulings. Hotter and hotter summers. More 1,000-year flooding events. Economic turbulence. New regulatory environment. Growing loneliness epidemic. More advances in AI and robotics. End of war in Ukraine?
What can we say…we live in interesting times. The question is: How can certain trends or major events impact the communications you do for the organization(s) you represent?
Scanning the horizon for potential changes can help public relations professionals better anticipate and plan their internal, external and leadership communications.
In this PRSA Learning Webinar, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, editor of Compass, the member magazine for the Association of Professional Futurists (APF), returns to offer his annual Future Watch webinar. Applying a futurist mindset, Dupont will discuss potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.
By the end of this webinar, participants will:
- Learn about trends and events that will inform the work of public relations professionals.
- Learn how to think like a futurist and how to scan for potential changes.
- Learn how to prepare for these changes and remain nimble in the coming months and years.
