What Health Care Journalists Want
On-Demand
For three years, journalists and communicators found common ground during the pandemic. Now that we are moving toward a post-pandemic world, how can communicators continue to work with health care journalists to succeed for their brands?
This PRSA Learning Webinar will share findings from MediaSource’s 2023 Healthcare Journalist and Communicators Survey plus new information heard directly from journalists and health care communications leaders.
From the topics that reporters want to cover to the support they need from PR practitioners in their diversity initiatives, this webinar will reveal the results of a 2023 survey to help you plan your media relations strategy.
The webinar will cover:
- Story topics – key topics that health care journalists want to cover and how that compares to what communicators want to promote.
- Diversity – how journalists feel communicators are doing to support their diversity initiatives.
- Tips from your peers – the top challenges of health care communicators and tips on how to overcome them.
