PRSA Unveils 2023-2025 Strategic Plan

The PRSA Board of Directors has adopted a new three-year Strategic Plan, beginning in 2023, which provides a roadmap for organizational growth, leadership and capabilities. The plan came together with learnings from member interviews, surveys, focus groups and sessions with non-member industry leaders, and is centered around three pillars: 

BUILD 

We invest in establishing the next generation of ethical, diverse and highly skilled communications professionals. Students and early-to-mid career professionals represent the future of this organization. 

INFLUENCE 

We publicly champion ethical practices and professional standards in public relations, by leading and convening commentary, discussion and debate on issues including DE&I, disinformation and civil discourse. We have the voice and expertise to influence the communications ecosystem. 

EVOLVE 

We provide modern tools, content and opportunities to advance the mission of PRSA into the future. That means creating the best possible support system for the Chapters, Districts and Professional Interest Sections that serve our members. 

“This is a very exciting time for PRSA as we build on our proud 75-year history and prepare for a bright future for our profession,” said Michelle Egan, APR, Fellow PRSA and 2023 PRSA Chair. “Each of these pillars will take shape and be realized through our collective efforts and inform everything we do throughout 2023 and beyond.” 

The most important element to come out of the strategic planning process was the identification of our North Star: We are a community of ethical communications professionals building for tomorrow, today. PRSA’s foundational commitment to the ethical practice of communications is inherent in our stated mission and vision and will continue to serve as the guiding principle for the organization. 

Members can find a summary of the plan here.