Kerting Baldwin, Ed.D., APR
![Kerting Baldwin Kerting Baldwin](https://www.prsa.org/images/default-source/critical-matters/kerting-baldwin.jpg?sfvrsn=b49114be_0)
Kerting Baldwin, Ed.D., APR, is the Administrative Director of Corporate Communications at Memorial Healthcare System, one of the largest public healthcare systems in the nation. Dr. Baldwin started her career as a journalist and worked for 10 years for major South Florida metropolitan newspapers. She also spent two years as a national video editor for Telemundo before shifting her career to healthcare communications. She is credited for creating and developing the Media Relations Department at Memorial, which later evolved to the current Corporate Communications structure, where she leads a full suite of communication programs, including social media, external and crisis communications, video productions and reputation management. In her spare time, Dr. Baldwin enjoys creative writing, teaching, gardening, charity work and spending time with family