Lusine Kodagolian
Driven by her innate desire to understand the true value of communication, Lusine Kodagolian got into the field of analytics and measurement before data was dubbed as the new “oil.”
In her nearly two decades in this field, she has worked with clients like the Department of Defense, the Department of the Army, Georgetown University, AbbVie, NovoNordisk, Fiserv, ExxonMobil, Verizon, ManpowerGroup and several other Fortune 500 companies, helping them tackle some of their most complex PR measurement challenges.
Drawing from her extensive experience working with various sectors and clients, Kodagolian uses real-life examples to find the connections between corporate actions and their impact on stakeholder perceptions in order to enable the clients to craft compelling stories that promote their brand and protect their reputation.