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AI Insights
AI Insights
PROMISE & PITFALLS:
The Ethical Use of AI
For Public Relations Practitioners
Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)
Download PDF
Guidelines, Tips and Best Practices
PRsay
Mastering the Machine: Creating an AI Policy for Your Organization
July 24, 2024
Institute for Public Relations
Generative AI in Organizations:
Insights and Strategies from Communications Leaders
February 2024
Strategies & Tactics
Charting the Path Forward for Employee Comms in the AI Age
March 2024
Strategies & Tactics
Writing Effective ChatGPT Prompts
February 2024
Strategies & Tactics
A Conversation on Managing the Ethics of AI
November-December 2023
Strategies & Tactics
4 Steps to Take to Ensure the Accuracy of Your AI Content
November-December 2023
Strategies & Tactics
AI Tips for Job Seekers and Hiring Managers
November-December 2023
LinkedIn Live Video
S&T Live: How to Humanize AI
November 2023
Webinar
Generative AI for PR Counselors
On Demand
PRsay
Microsoft’s Bonnie McCracken on Navigating the AI Landscape
September 11, 2023
Strategies & Tactics
The Power and Purpose of AI in Media Relations
September 2023
Strategies & Tactics
Navigating Ethical Implications for AI-Driven PR Practice
September 2023
Join the AI Community on MyPRSA for more insights and information.
Learn More!
Strategies & Tactics
4 Ways AI Can Streamline Media Work
September 2023
Member Exclusive
Strategies & Tactics
How PR Pros Can Counter AI Misinformation
August 2023
PRsay
AI and Journalism: What’s Next?
June 2023
Strategies & Tactics
New to Using AI Tools? Start Here
June 2023
Member Exclusive
Webinar
AI in Communications:
Covering Bias, Ethics and Other Challenges
June 2023
PRsay
Considerations on the Use of AI in Public Relations
May 2023
PRsay
How to Use AI to Help Catch the Attention of Your Readers
April 2023
LinkedIn Live Video
S&T Live: The Potentially Transformative PR Power of AI
March 2023
Strategies & Tactics
The Promise and Perils of ChatGPT
March 2023
Webinar
The Impact of AI and ChatGPT on Communications
March 2023
Strategies & Tactics
Surviving in the Age of AI Writing
February 2023
PRsay
Why ChatGPT Is Causing Excitement and Raising Alarms
December 2022
Strategies & Tactics
Gauging the Potential Impact of AI on PR
August 2022
Member Exclusive
PRsay
Thoughts on the AI Wave for Communicators
May 2021