LIVE WEBINAR
AI in Action: Practical Tools and Techniques for the Modern Communicator
September 8, 15, 22, 29 and October 6, 2025, 3–4:30 p.m. EDT
Whether you’re new to AI tools or looking to deepen your expertise, this program offers hands-on strategies and real-world applications tailored to the evolving demands of the modern communicator.
The AI in Action five-module certificate program is designed to equip communications professionals with the skills and confidence to harness generative AI across their workflows — from content creation and research to campaign execution and automation.
VIDEO SERIES
AI Tools for the Modern Communicator:
Technology, Ethics and Future Trends
This PRSA video series explores the transformative role of AI in public relations, offering insights into ethical considerations, practical tools, and the future of this transformative technology.
Each of the modules covers key topics such as the distinctions between generative and predictive AI, the impact of AI on workforce engagement, and AI's role in reshaping communication strategies. Attendees will learn about AI tools, ethics in AI usage, and the evolving regulatory landscape.
PROMISE & PITFALLS:
The Ethical Use of AI
For Public Relations Practitioners
Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)
Download PDFGuidelines, Tips and Best Practices
Strategies & Tactics
The Importance of Integrating AI Ethics Into the College Curriculum
September 2024
Strategies & Tactics
