As we celebrate Black History Month, PRSA proudly recognizes the contributions of African Americans to the rich and diverse legacy of public relations and communications, and honors the strategic communicators who are writing today’s Black history. This month-long initiative was started by Dr. Carter G. Woodson, who began the program in 1926 as a week-long commemoration.
Check out PRSA’s resources designed to help you champion diversity, equity, and inclusion through your public relations work.
PRSA RESOURCES
Diverse Dialogues:
Black Voices Defining the Industry in 2024
On Demand
Full Description
The PRSA Black Voices Affinity Group is proud to present the “Black Voices Defining The Industry in 2024” panel featuring leaders across the public relations, media and communications industry. Nationwide, only 9.9% of Black talent work in public relations according to the Bureau of Labor Statistics. The number decreases even further when we look at Black talent who maintain senior-level positions. The panel will uncover industry insights and experiences from the Black leaders who have reached the upper echelons of the workplace, and the lessons they can provide for the talent climbing the ladder.
Attendees can expect to learn about:
- Industry do’s and don’ts.
- Best practices to recruit and retain Black talent in the workplace.
- Ways we can continue supporting Black leaders carving their path in the industry.
MLK Day:
Past, Present & Future of Honoring His Legacy
On Demand
Full Description
Recorded January 11, 2024
The Dr. Martin Luther King, Jr. Holiday is an official day of service and celebrates the civil rights leader's legacy and life. Hosted by the PRSA Black Voices Affinity Group, join us on January 11 as we come together to build community and honor his legacy of living in a more just and equitable society. Paid registration for nonmembers includes the live webinar and video playback for one month.
Speakers:
Troy Blackwell, Senior Advisor & Spokesperson, Biden-Harris Administration
Sabrina Browne, Vice President, Corporate Affairs and Marketing, BCW
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar.
Learn more about Accreditation.
Resource
Diversity Tool Kit
Full Description
The DEI Toolkit provides members with diversity-related research, materials, applicable tools and professional development opportunities.
Its creation rests on two objectives:
- To educate members by providing them with the resources they need to help them manage the diversity and inclusion initiatives of their own Chapters, Districts and Sections
- To influence the composition of their professional development and membership so that the diversity of its membership reflects and embraces the diversity of the profession
PDF Download
Partnership
Full Description
For the fourth consecutive year, PRSSA is partnering with Finn Partners, one of the fastest-growing global, independent marketing and communications agencies in the world, to present FINN Partners - Partners for Diversity: A PR & Marketing Career
Preview.
Selected participants in this program, open to students of traditionally underrepresented backgrounds, will learn more about the inner workings of a global communications agency and the importance of diversity, equity and inclusion in public relations. They will also have the opportunity to work with a FINN mentor.
Students who complete the program will have an opportunity to apply for upcoming internship positions at FINN.
Community
Full Description
PRSA’s Affinity Groups are intended to serve as a convening method for like-minded members to meet (virtually), share ideas, and build networks and relationships.
With this program, in accordance with its 2022-2023 D&I Strategic Plan, PRSA is working to attract, develop and retain diverse members of the organization. The Affinity Groups program also will build awareness and strengthen the organization’s overall approach to diversity, equity and inclusion. PRSA and its partner in program execution believe that the affinity group strategy will facilitate personal member growth, advancement and the overall well-being of PRSA as an organization.
Finally, Affinity Groups help reaffirm PRSA’s commitment to DEI to under-represented and BIPOC PR professionals.
