PRSA strives to reduce polarization and incivility in America by helping people better understand each other’s point of view through civil conversation and listening.

The IAE Charter for Greenwash Prevention advances our efforts with a focus on actions needed now from advertising agencies and advertisers in order to avoid the deceptive communications practice known as greenwashing and improve the integrity of environmentally themed advertising.

This initiative is designed to integrate well-established social science frameworks into the advertising industry’s business practices, thus enabling advertising professionals to mitigate risks and better align with the Paris Agreement’s 1.5-degree global warming target.

In partnership with Yonder, PRSA invited a group of thought leaders to discuss an issue of critical importance to the communications profession — the proliferation of disinformation.

During a 90-minute virtual roundtable, the panelists provided valuable insights and offered actionable takeaways on future resiliency against false and misleading claims levied against brands and organizations.

PRSA and Yonder are now presenting highlights of this conversation in this 12-page e-book.