Improve Your Career Prospects By Advancing Your Expertise
The rate at which professional skills become obsolete is increasing. Today, the half-life of a learned skill is estimated to be five years and even shorter for technical skills, according to the World Economic Forum.
All of us, from Gen Zers to Boomers, are dealing with work environments that are transforming at a faster pace than ever before.
In this rapidly evolving marketplace, it's essential to stay competitive by proactively keeping your capabilities fresh and up to date.
So we wanted to share this handy list of PRSA's available Certificate of Completion programs, designed to equip communicators with best practices and the latest resources to meet the changing demands in our converging industry.
To accommodate your schedule, you can choose from live and on-demand options. Furthermore, you can select individual course modules or an entire course.
Live Program
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Navigating Today’s Reputation Risk Management Certificate Program
Aug 22 – Sep 26, 2024
This six-module certificate program will introduce attendees to the factors shaping today’s field of reputation risk management. -
Creativity & Innovation Certificate Program: Harness Outside-the-Box Thinking to Drive Results
Nov 6 – Dec 11, 2024
This unique five-module certificate program is designed to equip participants with essential skills to foster creativity and innovation.
On-Demand Programs
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A New View of Integrated Marketing Communications Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience. -
Advanced Crisis Communication Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs. -
Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes. -
Communicating to Manage Performance Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices. -
Content Marketing Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes. -
Crisis Communication Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. -
Digital Communication Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication. -
Driving Change Through Internal Communications Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment. -
Executive Leadership Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics. -
Measurement and Analytics Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. -
Media Relations Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader. -
Modern Digital Communications Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional. -
Navigating the Transition From Journalism to PR & Comms
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives. -
Storytelling Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience. -
Strategic Communication Certificate Program
Dec 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.
On-Demand
Certificate Program Pricing
PRSA Member: $975
Nonmember: $1,225
Individual modules can also be purchased.