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Crisis Communications Resources

PRSA Resources for Communicating in a Time of COVID-19

Professional Resources

In order to assist communications professionals in this challenging time, we have compiled a collection of PRSA resources that may be useful as you plan your ongoing communication. Some resources are courses that we have offered and now exist as recordings; other links lead to informative articles, blog posts and more.

We encourage you to visit MyPRSA and join your colleagues as they work together and support one another through sharing of plans, ideas and good communication.

Please check back often, as we will be adding additional resources for your use as information becomes available.

Member Resources

Webinar series from members of the Counselors Academy

Rising to the Challenge: Leading at Your Best in Uncertain Times – How to stay cool under pressure, leading with courage and heart
Recorded March 2020

Planning for the Future – How to see potential in times of change
Recorded March 2020

Articles and More

Communications Lessons From the Pandemic
April 2021 Strategies & Tactics

Creating Professional Connections in the Age of COVID-19
March 2021 Strategies & Tactics

Why Language Matters When Communicating About COVID-19 Vaccinations
March 2021 PRSay

Building Trust With Your COVID-19 Reopening Plans 
February 2021 Strategies & Tactics

Considerations for Employee Vaccine Programs 
February 2021 Strategies & Tactics

Understanding the New Realities of Job Searching in the COVID-19 Era 
January 2021 Strategies & Tactics

3 Ways to Improve Virtual and Hybrid Conferences 
January 2021 Strategies & Tactics

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter 
November 2020 PRsay

Games People Play: Go Viral! Aims to Debunk COVID-19 Misinformation 
October 2020 PRsay

Keeping Teleworkers Engaged Amid Uncertainty 
October 2020 Strategies & Tactics 

Creatively Adapting to Our New Normal 
October 2020 Strategies & Tactics

Managing Up During COVID-19 
September 2020 Strategies & Tactics

How to Hold Online Meetings Like an Expert 
September 2020 Strategies & Tactics 

6 Ways to Maintain a Strong Company Culture in the Virtual Workplace 
July/August 2020 Strategies & Tactics

The Personal Side of PR During the Coronavirus Pandemic
July/August 2020 Strategies & Tactics

Trust and Transparency in Times of Crisis
July/August 2020 Strategies & Tactics

How to Apply These 12 Best Practices to COVID-19 Communications
PRSay

COVID-19 Is Changing How We Plan For and Manage Crises
June 2020 Strategies & Tactics

PR Planning for a Post-Coronavirus World
June 2020 Strategies & Tactics

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis
May 2020 PRsay

How to Maintain a Team-Focused Culture While Working From Home 
May 2020 Strategies & Tactics

Agency Executives Discuss Best Practices for Leading During the COVID-19 Crisis 
May 2020 PRsay 

Beyond the Basics: How to Really Work Remotely 
May 2020 PRsay

6 Leadership Tips for the COVID-19 Crisis
May 2020 Strategies & Tactics

Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year
April 2020 PRsay

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report
April 2020 PRsay

New Research Shows Positive Impact on Employee Engagement During COVID-19 Crisis
April 2020  PRsay

How to Be a Strong Leader During This Global Pandemic
April 2020 PRsay

How to Inspire Your Teams During the COVID-19 Crisis
March 2020 PRsay  

Tips for Professional Video Chat Interviews and Meetings
March 2020 PRsay

Avoiding Communication Fatigue as Coronavirus Separates Workforce
March 2020 PRsay

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management
March 2020 PRsay 

Preparation and Candor Are Key for Coronavirus-Related Communications
March 2020 Strategies & Tactics