PRSA Resources for Communicating in a Time of COVID-19
Professional Resources
In order to assist communications professionals in this challenging time, we have compiled a collection of PRSA resources that may be useful as you plan your ongoing communication. Some resources are courses that we have offered and now exist as recordings; other links lead to informative articles, blog posts and more.
We encourage you to visit MyPRSA and join your colleagues as they work together and support one another through sharing of plans, ideas and good communication.
Please check back often, as we will be adding additional resources for your use as information becomes available.
On-Demand Webinars
Communications During COVID-19:
A Webinar Series
External Communications During COVID-19
Recorded Wednesday, March 25, 2020
Internal Communications During COVID-19
Recorded Thursday, March 26, 2020
Digital Communications During COVID-19
Recorded Friday, March 27, 2020
Connecting During COVID-19:
How Entertainment & Sports Organizations and the Media Are Staying Engaged
Recorded May 28, 2020
Trusted Advisers: PR Agencies in a Global Pandemic
Recorded May 12, 2020
The New Temporary Normal During COVID-19 #ShelterInPlace - #WorkFromHome
Recorded May 6, 2020
Managing Communications in a Time of Crisis: Learnings From the Impact of Covid-19
Recorded April 30, 2020
Social Media and Effective Reputation Management in a Time of COVID-19
Recorded April 21, 2020
How to Write During Covid-19
Recorded April 7, 2020
How Businesses are Handling the COVID-19 Pandemic
Recorded March 2020
Communicating in a Time of COVID-19
Recorded March 19, 2020
Comments from the PRSA Community - Members Only
COVID-19: Keeping Employees at the Center of Your Crisis Communications Plan
Recorded March 19, 2020
Principles of Effective Crisis Response
Recorded October 30, 2019
The PR Butterfly Effect: Staying Awake in a PR Crisis Across 14 Time Zones
Recorded April 9, 2019
Member Resources
Webinar series from members of the Counselors Academy
Rising to the Challenge: Leading at Your Best in Uncertain Times – How to stay cool under pressure, leading with courage and heart
Recorded March 2020
Planning for the Future – How to see potential in times of change
Recorded March 2020
PRSA/PRSSA In the News
PRSA Chair T. Garland Stansell: In Tough Times, PR Should Be The Brand’s Conscience (Podcast)
May 2020 Hacks & Flacks
PRSA 2020 Chair: This is Our Time to Lead
April 2020 CommPRO
How New PR Grads are Approaching the Workforce Amid COVID-19 Disruption
April 2020 PR Daily
PRSSA Campaign to Flatten the Curve
March 2020 Daily Camera
Business Communications Key During Coronavirus
March 2020 SmartBrief
PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak
March 2020 PRsay
How Communicators Can Help Inform the Public During the COVID-19 Crisis
March 2020 PRsay
Why Good Comms Practices Are More Important Than Ever
March 2020 Ragan's PR Daily
Coronavirus Crisis Q&A: PRSA Chair Garland Stansell Offers Insights for Communicators
March 2020
Agility PR Communications
Articles and More
Communications Lessons From the Pandemic
April 2021 Strategies & Tactics
Creating Professional Connections in the Age of COVID-19
March 2021 Strategies & Tactics
Why Language Matters When Communicating About COVID-19 Vaccinations
March 2021 PRSay
Building Trust With Your COVID-19 Reopening Plans
February 2021 Strategies & Tactics
Considerations for Employee Vaccine Programs
February
2021 Strategies & Tactics
Understanding the New Realities of Job Searching in the COVID-19 Era
January 2021 Strategies & Tactics
3 Ways to Improve Virtual and Hybrid Conferences
January 2021 Strategies & Tactics
How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter
November 2020 PRsay
Games People Play: Go Viral! Aims to Debunk COVID-19 Misinformation
October
2020 PRsay
Keeping Teleworkers Engaged Amid Uncertainty
October 2020 Strategies & Tactics
Creatively Adapting to Our New Normal
October 2020 Strategies & Tactics
Managing Up During COVID-19
September 2020 Strategies & Tactics
How to Hold Online Meetings Like an Expert
September 2020 Strategies & Tactics
6 Ways to Maintain a Strong Company Culture in the Virtual Workplace
July/August 2020 Strategies & Tactics
The Personal Side of PR During the Coronavirus Pandemic
July/August 2020 Strategies & Tactics
Trust and Transparency in Times of Crisis
July/August 2020 Strategies & Tactics
How to Apply These 12 Best Practices to COVID-19 Communications
PRSay
COVID-19 Is Changing How We Plan For and Manage Crises
June 2020 Strategies & Tactics
PR Planning for a Post-Coronavirus World
June 2020 Strategies & Tactics
The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis
May 2020 PRsay
How to Maintain a Team-Focused Culture While Working From Home
May
2020 Strategies & Tactics
Agency Executives Discuss Best Practices for Leading During the COVID-19 Crisis
May
2020
PRsay
Beyond the Basics: How to Really Work Remotely
May 2020 PRsay
6 Leadership Tips for the COVID-19 Crisis
May 2020 Strategies & Tactics
Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year
April 2020 PRsay
Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report
April 2020 PRsay
New Research Shows Positive Impact on Employee Engagement During COVID-19 Crisis
April 2020
PRsay
How to Be a Strong Leader During This Global Pandemic
April 2020 PRsay
How to Inspire Your Teams During the COVID-19 Crisis
March 2020 PRsay
Tips for Professional Video Chat Interviews and Meetings
March 2020 PRsay
Avoiding Communication Fatigue as Coronavirus Separates Workforce
March 2020 PRsay
COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management
March 2020 PRsay
Preparation and Candor Are Key for Coronavirus-Related Communications
March 2020 Strategies & Tactics
Take Charge of Your Future
COVID-19 and the Global Media Landscape
A Free Global Media and News Tracker from Nexis Newsdesk™
These interactive charts provide insight into the way coronavirus is developing across the global media landscape in near real time and the codes are available so the charts can be embedded on your site.
Integrate Online
Sessions from WVU
Navigating a COVID-19 Impacted Job Environment
Combatting Disinformation During COVID-19
Personal Branding to Stand Out in a Tough Job Market
Pivoting in Higher Ed Amid COVID-19
Stewardship, Advocacy, Fundraising: What is Working Right Now?
Adjusting Communications and Strategies During COVID-19
Navigating a New Reality in Public Relations COVID-19
Leveraging Content Creation for Client Ready Portfolios
View upcoming sessions and attend virtually for free
Integrate Online