Andrea Gils Monzón

Andrea Gils Monzón is an award-winning marketing and communications leader who’s spent over a decade shaping strategies that deliver real impact. As the founder of Shiftmakers, Monzón partners with organizations to embrace digital transformation, optimize operations, and drive growth with AI-powered, data-driven strategies tailored to thrive in competitive markets.

Monzón’s versatile skillset and expertise makes her a Swiss Army knife of marketing and communications, delivering innovative and measurable results across 15+ industries, including government, healthcare, higher education, non-profits, and professional services. Her accomplishments include leading high-impact initiatives for esteemed clients like the U.S. Secret Service, U.S. Department of Veterans Affairs, State of Georgia and University of Kentucky.

An advocate for diversity, equity, and inclusion, Monzón serves on the PRSA Board and previously chaired PRSA’s DEI Committee (2021-2022), where she co-developed PRSA's inaugural DEI strategic plan and launched the groundbreaking Diverse Dialogues series—PRSA’s first program featuring ASL and Spanish language interpretation. Her industry contributions have earned accolades such as PRNews' Diversity & Inclusion Team of the Year and PRSA Thoroughbred’s Communications Impact Award.

Fluent in English, Spanish, and Portuguese, Monzón’s multicultural insights enrich her approach to marketing and communications. A passionate proponent of ethical and responsible AI, she frequently speaks on its transformative role in marketing and PR. Her strategic foresight not only drives immediate success but also equips organizations for long-term global impact.

Native of Uruguay, Monzón is a graduate of Southeast Missouri State University and holds certifications in artificial intelligence, marketing technology, SEO, and data analytics. Outside of work, she enjoys exploring AI innovations, attending comedy shows, and spoiling her mini dachshund, Coco. 

Connect with her on LinkedIn or MyPRSA.