Christina Morton, APR

Christina Morton, APR, is the director of communications for the Florida Fruit & Vegetable Association whose membership represents the vast majority of fruit and vegetable production in Florida. In this role, she serves as a voice for the Florida agriculture industry, the second largest economic driver in the state; oversees strategic communications for the organization and some of its subsidiaries; and manages the planning and coordination of FFVA's annual convention. 

Prior to serving on the PRSA Board of Directors, Morton held numerous leadership roles within PRSA, including President of the Orlando Chapter, Chair of the Sunshine District, and Chair of the District Council. In 2023, she was honored by the Orlando Chapter with the Frank R. Stansberry Ethics Award. 

Morton holds a bachelor’s degree in public relations and political science from the University of Florida.