A Blueprint for Becoming a LinkedIn Influencer
By Shalon Kerr
April 2024
Amid the ever-evolving terrain of trust and credibility outlined in the Edelman Trust Barometer, businesses stand out as the beacon of reliability, embodying both proficiency and ethical fortitude.
In a remarkable turn, CEOs find themselves held in higher esteem than governmental bodies, NGOs, and media entities globally. As expectations surge for company leaders to maintain a prominent online presence, reports have shown that devising a compelling executive social media strategy has shifted from optional to imperative in cultivating authentic connections with diverse audiences.
LinkedIn emerges as the undisputed champion in this realm, offering unparalleled opportunities for meaningful engagement and influence.
This may leave you wondering — how do you become an influencer on LinkedIn? Here’s the blueprint:
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Shalon Kerr
Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications. In 2018, she founded PR-it, a health-care PR firm powered by a global collective of independent PR, medical communications and creative experts who are curated into virtual dream teams to deliver projects.
