Leading Into 2022

Welcome to our January 2022 issue, in which we explore the year ahead, from identifying key issues to monitor, to creating a culture of well-being in the workplace.

Frequent contributor Stephen DuPont, APR, Fellow PRSA, offers a list of trends and events for communicators to consider moving forward. We also gain invaluable perspectives from futurists Dan Fukushima and Sheryl Connelly, who talked with PRSA Board member Ray Day during the Leadership Rally in October in a session titled “Meeting the Moment: Maintaining Organizational Relevancy in Times of Change.”

Elsewhere, David Grossman, APR, Fellow PRSA, takes the pandemic’s lessons to heart and provides seven pieces of advice for PR professionals looking to take their communication efforts to the next level in 2022. Meanwhile, Aaron Kwittken shares his thoughts on the future path for the ingenious CCO.

Celebrating 75 years

In 2022, PRSA is celebrating 75 years of leading the profession. Starting this month, PRSA will honor and celebrate the shaping of the communications and PR profession over the past 75 years. PRSA will recognize the contributions of the organization, the profession, and past, current and future generations of practitioners. 

As a kickoff to this, Dr. Felicia Blow, APR, PRSA’s 2022 chair, offers a sneak preview in our Profiles in PR feature on Page 19. She lays out her vision for PRSA and discusses challenges awaiting the profession.

Look for more details on the anniversary later this month on the PRSA website. 

Welcoming a new columnist

We have a new monthly columnist to introduce. You are likely already familiar with Rob Biesenbach, the Chicago-based consultant, trainer and author who has been a regular contributor for us through the years. We’re excited to share that his “Connect & Compel” column — addressing how to become a more skilled, confident communicator — now appears on Page 6.

Rob’s arrival comes as Tim O’Brien, APR, decided to retire “Business Class,” which he wrote for us since 2020 (and “State of Independence” before that). We appreciate all the expertise Tim has shared with us as a columnist starting in 2015, and a contributor since the late 1990s, and we look forward to seeing his byline here again from time to time.

And we’re always open to your story ideas for articles in Strategies & Tactics and on our blog, PRsay. Our 2022 content calendar is here for your reference.

As always, we’re interested in articles that: Explain and explore relevant trends that impact the work of communicators; convey timely news analysis of issues and the possible implications for the PR profession; and reflect the growth and change in crucial areas of professional development, with how-to articles that help prepare and guide communicators through all stages of their careers.

Thank you for being part of PRSA and wishing you the best for a safe and healthy 2022!