PRSA Member Exclusive: S&T Live Team-Building and AI Planning With Weber Shandwick's Chris Perry

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures, the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing.

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live, PRSA’s monthly interview series on LinkedIn.

After the session, which you can view here, Perry shared more insights in this video exclusively for PRSA members. Here, he discusses the qualities he looks for in his team members and the necessary skillset for comms pros today.