Richard Gibbs
![Richard_Gibbs Richard_Gibbs](https://www.prsa.org/images/default-source/strategies-and-tactics/october-2019/richard_gibbsa3c23a3c926d4f8a9778090013ebc0dc.jpg?sfvrsn=c352ae1c_2)
Richard Gibbs is a senior communication specialist at Florida Power & Light Company. His idea to create a social media “spokescreature” became a linchpin in the community relations strategy to successfully launch Manatee Lagoon at FPL Eco-Discovery Center.