Roger Darnell
![darnell_headshot darnell_headshot](https://www.prsa.org/images/default-source/strategies-and-tactics/february-2022/darnell_headshot.jpg?sfvrsn=30df4869_2)
Principal of The Darnell Works Agency, Asheville, N.C., Roger Darnell is also the author of “The Communications Consultant’s Foundation” and “The Communications Consultant’s Master Plan.” Both books are available at rkdarnell.com.