ICON 2020 Playback
Take advantage of this special offer to experience what you missed at ICON 2020. This offer is only available until November 27, 2020. Purchased session playbacks must be viewed by November 30, 2020 at 11:59 p.m. PT.
View your package on the ICON 2020 platform and receive bonus items with your purchase: All purchasers will have access to visit the Expo Hall exhibits, Career Development Expo exhibits, Membership Hub and to download content from these areas and will be able to view other Special Events and Entertainment programs.
Seven Packages of Recorded ICON Sessions:
Big Data & Measurement
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‘PR FOMO’: The Fear of Measuring Outcomes in Media Relations
October 29, 2020 12:30 PM – 1:20 p.m.
Session Type: Big Data & Measurement
Presenter: Nikkia Adolphe -
AI, Technology and Sophisticated Media Analytics. How They Work and What Should You Use?
October 28, 2020 3:15 PM – 4:00 p.m.
Session Type: Big Data & Measurement
Presenter: Eric Koefoot -
Beyond Vanity Metrics
October 29, 2020 12:30 PM – 1:20 p.m.
Session Type: Big Data & Measurement
Presenter: Aurora Meyer, APR -
Bridging the Integration Gap: How Communications and Marketing Can Work Together to Create a Unified Brand Strategy
October 27, 2020 12:45 PM – 1:35 p.m.
Session Type: Big Data & Measurement
Presenter: Joe Rhoton Karen Clyne -
Integrated Analytics: Connecting Communications and PR Activities to Business Impact
October 27, 2020 3:30 PM – 4:20 p.m.
Session Type: Big Data & Measurement
Presenter: Pragya Dubey -
Top Academic and Professional Papers From the International Public Relations Research Conference
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Big Data & Measurement
Presenter: Don Stacks, Ph.D. -
Using Data to Improve Media and Communications Campaigns Results
October 26, 2020 1:30 PM – 2:20 p.m.
Session Type: Big Data & Measurement
Lead Presenter: Lisa Kiefer
Digital Communications
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Building Partnerships To Fight Misinformation and Disinformation
October 27, 2020 12:45 PM – 1:35 p.m.
Session Type: Digital Communication
Presenter: Ellyn Pollack Stephen Buckner Danah Boyd -
Dancing with the Bots: The Future of AI, PR, and Social Media
October 29, 2020 12:30 PM – 1:20 p.m.
Session Type: Digital Communication
Presenter: Martin Waxman, APR Alex Sevigny, Ph.D., APR -
Intelligence, Influencers and Integration: The Future of Media Monitoring Starts Here
October 26, 2020 2:30 PM – 3:20 p.m.
Session Type: Digital Communication
Presenter: Chasity Johnson -
The Lie of Paid Social: Why Your Facebook Ad Budget Might Be Better Spent on a PR Director
October 26, 2020 12:30 PM – 1:20 p.m.
Session Type: Digital Communication
Presenter: Sam Ellis -
What Every PR Pro Needs To Know About SEO
October 28, 2020 12:30 PM – 1:20 p.m.
Session Type: Digital Communication
Presenter: Justin Seibert
Leadership & Management
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Brandstanding: Navigating Contentious Issues While Maintaining an Authentic Brand Voice
October 28, 2020 12:30 PM – 1:20 p.m.
Session Type: Leadership & Management
Presenter: Luke Capizzo -
CCO Therapy: Tips, Tricks and Advice for New (and Aspiring) Communications Leaders
October 26, 2020 3:30 PM – 4:20 p.m.
Session Type: Leadership & Management
Presenter: Lisa Kiefer B.J. Talley Rocky Krivijanski -
Comms 2.0 for Business 4.0: Shifting From Firefighting to Futuring
October 28, 2020 4:15 PM – 5:00 p.m.
Session Type: Leadership & Management
Presenter: Ray Day -
Diversity in the Workplace: Why Is the PR Industry Still 83% White?
October 27, 2020 12:45 PM – 1:35 p.m.
Session Type: Leadership & Management
Presenter: Jamie Hampton -
Empower the Rise of the Chief Communications Officer Through AI and Technology
October 28, 2020 12:30 PM – 1:20 p.m.
Session Type: Leadership & Management
Moderator: Georgie WeedonPresenter: Laura Anderson Thomas Bunn Matt Brown -
The Corrosion of Civility: How Communications Professionals Can Put the Civil Back in Civil Discourse
October 26, 2020 1:30 PM – 2:20 p.m.
Session Type: Leadership & Management
Co-presenter: Gary Saffitz Michelle Olson, APRLead Presenter: Jon GoldbergSpeaker: Anthony D'Angelo, APR, Fellow, PRSA -
The Evolution of Purpose and Leadership Communication: Strategies for Communicating Responsibly and Authentically
October 29, 2020 12:30 PM – 1:20 p.m.
Session Type: Leadership & Management
Presenter: Cheryl Dixon -
The Future Is Now: Recruiting, Retaining and Developing Future PR leaders From Millennials and Generation Z
October 26, 2020 12:30 PM – 1:20 p.m.
Session Type: Leadership & Management
Presenter: Landis Tindell Eric Wilson -
Twenty Years and Still Relevant: How the PRSA Code of Ethics Impacts Practice
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Leadership & Management
Presenter: Marlene Neill, Ph.D., APR, Fellow PRSA Cayce Myers, Ph.D., LL.M., J.D., APR Kathy Fitzpatrick, J.D., APR -
Unlocking Diversity and Inclusion: Cracking the Authenticity Code 2.0
October 28, 2020 4:15 PM – 5:00 p.m.
Session Type: Leadership & Management
Presenter: Aerial Ellis, Ed.D. Y'Anad Burrell Cedric Brown, APR -
What Burnout? Work Smarter and Carve Out Time and Space To Create
October 28, 2020 4:15 PM – 5:00 p.m.
Session Type: Leadership & Management
Presenter: Michael Smart
Marketing Communication
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From Stonewall to the Stars: How Grassroots Social Media Created a Movement
October 26, 2020 3:30 PM – 4:20 p.m.
Session Type: Marketing Communication
Presenter: Jaron Terry APR, Fellow PRSA Sara Cunningham Katrina Kalb -
Latinx Trends in 2020
October 26, 2020 2:30 PM – 3:20 p.m.
Session Type: Marketing Communication
Presenter: Juan Alanis Sandra Fernandez -
Mind. Blown. The Eye-Opening Science Behind High-Conversion Engagement
October 26, 2020 2:30 PM – 3:20 p.m.
Session Type: Marketing Communication
Presenter: Elizabeth Edwards -
Performance PR: How To Think Differently About Influencers To Help Drive Your Brand Story
October 28, 2020 12:30 PM – 1:20 p.m.
Session Type: Marketing Communication
Presenter: Jerry Thompson -
The 2020 Census Communications Campaign: An Integrated, Research-Based Approach
October 26, 2020 12:30 PM – 1:20 p.m.
Session Type: Marketing Communication
Presenter: Maria Olmedo-Malagon
Reputation & Crisis Management
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10 Reasons Why the "Workplace" is Your Biggest Reputation Issue
October 26, 2020 3:30 PM – 4:20 p.m.
Session Type: Reputation & Crisis Management
Presenter: Chris Britton Mike Hatcliffe -
A Matter of Life and Death: Crisis Communications During a Worldwide Pandemic (College of Fellows Master Class)
October 27, 2020 12:45 PM – 1:35 p.m.
Session Type: Reputation & Crisis Management
Presenter: Rhoda Weiss, Ph.D., APR, Fellow PRSA Barbara Kerr, APR, Fellow PRSA -
America Abroad: International Perceptions of the American Brand
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Reputation & Crisis Management
Presenter: Shanita Akintonde Dean Kruckeberg, APR, Fellow PRSA Quentin Langley -
COVID-19: How To Handle It, What We’ve Learned, and What We Should Do Going Forward?
October 28, 2020 3:15 PM – 4:00 p.m.
Session Type: Reputation & Crisis Management
Presenter: Gerard Braud -
Grace Under Pressure: Balancing Human Dignity With the Media Frenzy Around the Coronavirus
October 28, 2020 3:15 PM – 4:00 p.m.
Session Type: Reputation & Crisis Management
Presenter: Ann Knabe, Ph.D. Major Perry Covington Colonel Beth Horine -
Navigating Through Crisis With Confidence: Lessons in Crisis Management From COVID-19
October 26, 2020 2:30 PM – 3:20 p.m.
Session Type: Reputation & Crisis Management
Presenter: James Wright -
Protecting Clients’ Reputations, and Yours, When They Are Their Own Worst Enemy
October 27, 2020 3:30 PM – 4:20 p.m.
Session Type: Reputation & Crisis Management
Presenter: Jo Ann S. LeSage Nelson, APR, Fellow PRSA Ronele M. Dotson, APR, Fellow PRSA -
The DISinformation Disaster: PR Unites To PRE-BUNK and Fight the Threats to Lives and Democracy
October 28, 2020 4:15 PM – 5:00 p.m.
Session Type: Reputation & Crisis Management
Presenter: Nance Larsen, APR, Fellow PRSA Michael Cherenson, APR, Fellow PRSA -
The Role of PR in Protecting Public Health: A History of Pandemic Communications From the 1918 Flu to the 2020 Coronavirus
October 29, 2020 1:30 PM – 2:20 p.m.
Session Type: Reputation & Crisis Management
Presenter: Shelley Spector Dr. Yan Jin Dr. LaShonda Eaddy Taylor Sterling Voges -
The Upside of Downturn: Unlocking the Hidden Benefits of Crisis
October 29, 2020 12:30 PM – 1:20 p.m.
Session Type: Reputation & Crisis Management
Presenter: Michael McDougall, APR, Fellow PRSA
Special Interests
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Accreditation in Public Relations: The What, the Why, and the How
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Special Interests
Presenter: Denver Peacock, Esq., APR Dan McFadden, APR Timothy Penning, Ph.D. Elyse Hammett, APR -
Are We Really Communicating? Practicing International Public Relations in Non-Western Countries
October 27, 2020 3:30 PM – 4:20 p.m.
Session Type: Special Interests
Presenter: Katerina Tsetsura Dearn Kruckeberg, Ph.D., APR, PRSA Felllow David Waterman -
CEPR: Shaping the Future of the Profession Globally
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Special Interests
Presenter: Susan Gonders Mickey Nall, APR, Fellow PRSA Judith Phair, APR, Fellow PRSA -
College of Fellows: Preparing To Apply #AspireHigher
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Special Interests
Presenter: Rose McKinney Janet Oppenheimer, APR, Fellow PRSA Greg Bailey, APR, Fellow PRSA -
Creating a Future That Works: Trends and Best practices in Employee Engagement
October 28, 2020 12:30 PM – 1:20 p.m.
Session Type: Special Interests
Presenter: Travis Bullard Kimberly Gardiner -
Humanizing Communications: How To Create Thoughtful and Inclusive Narratives
October 27, 2020 3:30 PM – 4:20 p.m.
Session Type: Special Interests
Presenter: Natalia Flores, APR Nathalie Santa Maria, APR Loán Lake -
Inclusion Across Borders: Culturally Competent Engagement and Communication
October 29, 2020 1:30 PM – 2:20 p.m.
Session Type: Special Interests
Presenter: Anita Ford Saunders, APR Andrea Gils Monzón Jaron Terry APR, Fellow PRSA -
Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace
October 29, 2020 1:30 PM – 2:20 p.m.
Session Type: Special Interests
Presenter: Brandi Boatner -
Minding the PR Talent Gap From Both Sides of the Aisle
October 26, 2020 3:30 PM – 4:20 p.m.
Session Type: Special Interests
Presenter: Dan Farkas, MBA, Lecturer, Strategic Communication, Ohio State University -
The Future of PR: Today’s Trends That Shape the Profession of Tomorrow
October 29, 2020 1:30 PM – 2:20 p.m.
Session Type: Special Interests
Panelist: Alexander Laskin, Ph.D.
Tools & Techniques
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D&I Under Construction — Building and Expanding Your Chapter’s D&I Initiative
October 26, 2020 12:30 PM – 1:30 p.m.
Session Type: Tools & Techniques
Presenter: Shanita Akintonde Felicia Blow, APR Andrea Gils Monzón -
From TV to Twitter: Next Generation Media Training
October 29, 2020 1:30 PM – 2:20 p.m.
Session Type: Tools & Techniques
Presenter: Brad Ritter -
Lend Me Your Ears, Leap To Your Feet: A Speechwriter's Secrets For Inspiring Audiences
October 26, 2020 12:30 PM – 1:20 p.m.
Session Type: Tools & Techniques
Presenter: Eric Schnure -
Still Sizzling: How Brands Don’t Simply Survive, but Thrive Through Difficult Times
October 26, 2020 3:30 PM – 4:20 p.m.
Session Type: Tools & Techniques
Presenter: Shanita Akintonde -
The ROI of CSA: How To Measure the Effectiveness of Corporate Social Advocacy, CSR and Purpose-Driven Programs
October 26, 2020 1:30 PM – 2:20 p.m.
Session Type: Tools & Techniques
Lead Presenter: Katie Paine -
Think Like a Reader
October 28, 2020 3:15 PM – 4:00 p.m.
Session Type: Tools & Techniques
Presenter: Ann Wylie -
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
October 27, 2020 12:45 PM – 1:35 p.m.
Session Type: Tools & Techniques
Presenter: Rob Biesenbach