ICON 2020 Sponsorship Opportunities

PRSA means business.

PRSA, the nation’s leading and largest organization serving the public relations, marketing and communications communities, will host a digital gathering for professional communicators  – ICON 2020 – October 26-29.  

Thousands of professionals and students will convene in an interactive virtual conference experience designed to deliver four days of professional development, innovation, insights, ideas, inspiration, networking, and fun.

Make sure your brand is showcased at this exciting event and get your representatives in front of these important decision makers and influencers working across a wide variety of industries.

Demonstrate your commitment to the communications profession and professional.

Professional communicators are trusted advisors when it comes to purchasing decisions in small and large businesses, agencies and as consultants.

 

PRSA offers a vast array of sponsorships, engagement, and exhibit opportunities to reach thousands of communicators including:
  • ICON 2020 Solution Expo — a fully interactive exhibit hall with private meeting rooms, video displays, a customized booth experience to enhance your brand, lead generation and networking opportunities throughout the four days
  • Brand exposure in pre-eminent locations across the platform
  • Dashboard of engagement metrics available to exhibitors
  • Gamification features
  • Broadcast messaging
  • Content rooms with branding opportunities
  • Thought leadership programs
  • Chat logs
  • Swag bags shipped to attendees
  • Product demos and so much more!

 

Custom packages are available. Contact Richard Spector or call (917) 837-1670

Questions on exhibiting, contact John Kesaris

Demographics: Conference Attendees
  • 2,500-3,000 professionals and students
  • Attendees are typically key influencers who represent high profile brands and agencies, with most having extensive media, consumer and stakeholder relationships
  • Strong representation of Fortune 500 companies
  • Attendees are technology, media, web and social media savvy
  • Employer base is well rounded:
    25% corporate; 20% PR agency/consultancy; 18% nonprofit/association; 17% educational institutions; 11% government/military; 4% professional services; 3% independent practitioner and 2% other/unknown.
  • Typical attendee profile:
    71% are female and 29% are male; 59% have more than ten years experience 
Testimonials

As a longtime PRSA University Partner, the WVU Reed College of Media has sponsored the International Conference for many years. This event unites the PR industry like no other and provides direct access to a dynamic and engaging audience. The professional connections we establish provide year-round value for our programs, and exhibiting provides a strong return on our marketing investment. It’s not only a valuable event, but one that attracts some of the most talented people in our industry and facilitates connections with just the right mix of content and camaraderie. I wouldn’t miss it!

– Chad Mezera, Assistant Dean of Online Programs WVU Reed College of Media“

I refer to the PRSA team of partners as the “Dream Team”. Every communication that we have with them starts off this way, and there is no better way to describe this organization and their team. To say that the Dream Team goes above and beyond normal partnership duties is putting it lightly. They take the concept of being a Partner to the organization to heart and allow LexisNexis to be part of the PRSA family, which is what we love. We are all one family with the same mission to support the evolving needs of public relations and communications professionals. LexisNexis is proud to continue our sponsorship both for PRSA National and PRSA ICON annually and looking forward for more ways to partner together in the years to come.

– Alyssa Vorhees, Senior Marketing Manager, LexisNexis | Nexis Solutions

Download our full prospectus

Download exhibitor prospectus

 

Download exhibitor registration

Did you know that PRSA extends way beyond ICON?
  • Online display advertising in our award-winning publications – Strategies & Tactics
  • Additional event sponsorships (Silver Anvil, Diversity & Inclusion, Sections conferences)
  • Webinar sponsorships
  • University partnerships
  • Dedicated emails and eNewsletter insertions
  • Branded editorial content (per PRSA guidelines)
  • Storytelling content
  • PRSA Jobcenter

Interested in media alliances? Contact Richard Spector

Interested in emails – full or targeted? Contact Richard Spector

Interested in e-newsletter and publication advertising? Contact Lisa Franklin