Supercharge Your News Writing Skills
Nov. 12, 14 and 19, 2024, from 3–4:30 p.m. EST each day
An informative, interactive and fun workshop intended to help external and internal communications professionals improve their news writing and editing skills, and also increase their news placement success.
The workshop will cover:
- How journalists define news and evaluate the news releases they receive.
- Key elements of a news release and a media advisory (and their differences).
- Seven steps to writing a news release.
- Seven questions to ask when editing a news release.
- How to make your news writing easier to read.
- The most popular topic among all readers.
- The magic of “S-T” words.
- Additional forms of news writing such as advertorials, contributed articles and op-ed pieces.
- When not to send out a news announcement.
Participants will have the opportunity to practice their news writing skills!
Speaker: Tom Unger, ABC, APR, Fellow PRSA, owner, News Writing Pro, LLC
Target Audience: Junior and mid-level public relations and corporate communications professionals
Speakers
Schedule
Tuesday, Nov. 12
Session One: Diving into the mind of a journalist and digging into news releases and media advisories.
- Identify the characteristics of a journalist and how they assess news releases and story pitches.
- Identify the main elements of a news release and a media advisory (and their differences).
Thursday, Nov. 14
Guest Speaker: Andy Giegerich, managing editor, Portland Business Journal
Session Two: Advice for writing and editing news announcements, including four case studies.
- Identify the seven steps to writing/editing a news release.
- Identify ways to make your news writing easier to read.
Tuesday, Nov. 19
Guest Speaker: Jeff Manning, investigative reporter, The Oregonian
Session Three: Beyond the news release: advertorials, contributed articles, letters to the editor and op-ed pieces; fun with grammar; writing with consistency; and when not to send out a news announcement.
- Identify some other forms of news writing including advertorials, contributed articles and op-eds.
- Identify the times when not to send out a news announcement.
Accreditation Information
Participants with the APR credential earn 1.5 CEUs for this course.Pricing
Register by Oct. 22 and save $150!
| BY 10/22 | REGULAR RATE | |
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| NONMEMBER |
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