Predictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
November 21, 2024 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
The polarizing environment of the 2024 U.S. election season has made communicators more cautious than ever. There is significant concern about being pulled into political discourse because of the potential for misrepresentation and resulting reputational harm.
Unfortunately, concerns of this nature aren’t likely to dissipate anytime soon. It remains critical for communicators to be able to quickly identify political mentions and respond appropriately.
Using real data from media coverage around this year’s election, this PRSA Learning Webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions by identifying:
- Articles that require a prioritized response (i.e., those that are likely to go viral).
- Increasing trends in mentions of your brand surrounding a particular topic area.
- Risk areas for political discussion based on mentions of your competitors or peer brands.
By joining this webinar, participants will:
- Understand the capabilities of current predictive analytical approaches that benefit communicators.
- Explore the foundation needed and methodology used to make accurate predictions.
- Gain awareness of some of the pitfalls of predictive solutions.
- Learn how to best respond to potential predictions.
