AI in PR Education: Navigating Classroom Innovation and Ethical Challenges

This presentation explores the transformative role of artificial intelligence in public relations education, offering PR educators actionable insights on integrating AI tools effectively in the classroom. Attendees will discover how AI can enrich learning experiences, from generating real-time case studies to enhancing data-driven storytelling skills. This presentation also addresses potential pitfalls, including ethical considerations, misinformation risks and student dependency on AI. The goal of this presentation is to help PR educators foster a balanced and ethical approach to using AI that prepares students for a rapidly evolving media landscape.