Permission To Play: Encouraging Creative Experiments in Communications
February 11, 2025 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted.
Allowing creative freedom fosters personal growth and empowers communicators to become problem-solvers and visionaries. For the organization, it means sharper messaging, higher engagement and a stronger brand.
In this PRSA Learning Webinar, Jenna McMullin, vice president of communications at Lockheed Martin Space, will discuss the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies. You’ll walk away with actionable insights to empower your teams to develop a culture of innovation, adjust on the go and achieve even greater success in your communications strategies.
By the end of this webinar, participants will:
- Understand the importance of fostering a culture of experimentation and an environment where communications professionals feel empowered to explore new tactics.
- Develop strategies to encourage creativity and innovation by guiding teams to think outside the box while still aligning with strategic business goals.
- Build confidence in navigating the iterative process of testing new ideas and embracing adjustments.
- Gain practical insights into how to balance structure and accountability while encouraging creativity and initiative.
