Reputation Resilience: A Self-Assessment To Prepare for the Unpredictable
February 27, 2025 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
Your organization’s reputation is earned in drips and lost in buckets. How prepared are you for the next reputational challenge?
Join this PRSA Learning Webinar where Mike Gross, APR, Fellow PRSA, will guide you through a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.
Through an exploration of five fundamental crisis preparedness and response questions, we will look “under the hood” to help shore up your ability to effectively prepare for and communicate during issues.
Remember, crises do not need to be major to have major impact on your ability to operate and carry out your mission.
By the end of this webinar, participants will:
- Gain a new understanding of today’s media landscape associated with today’s attention-deficit age.
- Walk away with tangible steps to introduce key strategies to non-communication decision makers.
- Glean new insights about clearing the path to more effective, more timely communications.
