How To Work With Health Care Journalists During Disruption To Keep Your Brand Relevant
April 23, 2025 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
Communicators face new challenges in 2025 — a new administration, more media layoffs and AI technology adoption.
How can you keep your brand part of the conversation during this tumultuous time? This PRSA Learning Webinar will reveal new data from the MediaSource 2025 Healthcare Journalist & Communicator Survey, with insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.
While this webinar has a focus on health care, the principles apply to communicators across the industry.
By the end of this webinar, participants will learn:
- The top topics that journalists want to cover now.
- How to avoid being in stories that cover topics they want to avoid during this time.
- Tips to strategically comment on challenging topics.
- How to improve storytelling and pitch strategy by understanding how journalists’ needs have changed.
- Mistakes communicators are making right now that hold them back from getting coverage in top media publications.
- Insight from health and science communicators on the current state of the industry, with shared pain points and solutions.
