How to Use AI to Track What Matters with the PESO Model© for Communication Measurement

Are you spending hours creating beautiful results reports filled with metrics no one in the C-suite actually cares about? In today's AI-driven landscape, this outdated approach is not just inefficient—it's a missed opportunity. In this practical, results-focused webinar, Gini Dietrich, the creator of the PESO Model© will show you exactly how to leverage AI to transform your measurement approach from tracking vanity metrics to demonstrating real business results.

You'll learn:

• How to identify the metrics that truly matter to your CEO and leadership team in the AI era
• A step-by-step framework to build AI-powered, business-aligned measurement systems
• Practical ways to use AI for predictive analytics across paid, earned, shared, and owned media
• Techniques to leverage AI to turn your PESO data into compelling stories that drive strategic decisions
• How modern AI tools can help you identify patterns and correlations between PR activities and business outcomes

Come prepared with your current measurement challenges—we'll tackle real examples and send you away with actionable AI-enhanced strategies you can implement immediately.

This webinar will be moderated by IPA Program Chair and successful indie Wendy Kurtz, APR and Technology Section Chair, Jennifer Bly, APR.

Co-hosted by PRSA Technology and Independent Practitioners Alliance Sections. Paid registration for non-Technology/IPA Section members includes the live webinar and video playback for one month.